Last month, you may have heard of a tiny little event called SXSW which took place in Austin, Texas. Well, that statement may have been true ten years ago but not today. Everyone on the planet has heard of, if not been to, SXSW.
It's no surprise that brands, beginning in 2010 or so, took note of the event's popularity and began their ever-expanding presence at the event. Some took a distaste to this expansion into a territory deemed by some as sacred and only worthy of attendance by geeks, coders, bloggers and the like. Others embraced the inevitable change and rolled with it.
This year, as with recent prior years, brands had a large presence at SXSW. But it's not just presence we see anymore. It's active participation social media to extend the brand's presence beyond attendees to the greater world at large. In addition to organic and paid efforts, many brands employ the proverbial social media influencer to aid in that effort.