So, you've got sufficient website traffic, a low bounce-rate and have packaged a tempting and generous offer to bring your prospective customers over the line. Brilliant! But what's concerning is the low uptake of your core offering. Why are your customers so ambivalent about such a fantastic deal?
Sales guru Zig Ziglar once said that there are a mere 4 reasons why people won't buy from you. These are:
- No money
- No need
- Not in a hurry
- No trust
We'll explore some of these issues here: