Why Marketers Need Stock Music (And Where to Find It)

slack_video.jpg

Everyone knows video has taken center stage in digital marketing.

And as more marketers start producing videos, the question becomes less "How do we do this?" or more "How do we do this well enough to stand out?"

Making something memorable -- whether it's a video, a tagline, or a billboard -- is marketing's oldest and most critical mission.

So how do you make a memorable video? The camerawork, lightning, script, and acting are all important.

more »

by Steve Hall    Feb-18-20    
Topic: Tools



Useful Tips on How to Make Great Customer Service

lady_paper.jpg

Customer service can single handedly determine if a business will become a success or flop. The one on one interactions between the customers and a company's employee is critical as it ensures customer satisfaction and encourages future repeat business. Business models are constantly changing and some have adopted automated self-service systems but still retain the option to speak to a human being because they are able to handle the customer better. In recent research conducted by resumethatworks, it shows that a buyer's perspective of the company is shaped massively by their experience in dealing with the company's customer service representatives.

more »

by Steve Hall    Feb-18-20    
Topic: Brands



Top Tips for Managing a Social Marketing Strategy

screen_icons.jpg

Social media has become a huge thing in the modern world. Just a few years ago, social media management was not considered as important by the mainstream media. However, with the penetration of the Internet and smartphones, social media has become huge. Research shows that 7 in 10 Americans today utilize social media, compared to 5% 15 years ago. Businesses cannot succeed today without investing in social marketing. While knowing the essence of social media is critical, developing a social media marketing strategy is more important. The following are tips that can assist to establish a strong social marketing strategy for a business.

more »

by Steve Hall    Feb-18-20    
Topic: Social



Brands That Hire Influencers For Inauthentic Insta-Tourism Do Disservice to Customers

insta_tourism.jpg

Today's hyper fluidity of travel, connectivity and social media sharing make living the millennial dream of international and exotic travel experiences an easy reality. Unfortunately, a deeply troubling facet has emerged from that world that I can no longer be silent about - called Insta-tourism. And yes, I can legitimately complain about this, because I myself am a millennial.

Let me explain. Recently, a friend and I embarked on a trip to Southeast Asia, and in planning the trip, we did what most millennials these days do - we built our itinerary by hunting for the most popular geotags and added them to our extensively-tabbed and color-coded Google Doc. Full disclosure: the Google Doc had nothing to do with being millennials; it was because of my extremely detailed personality.

more »

by Steve Hall    Feb-10-20    
Topic: Social



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

5 Hurtful Marketing Mistakes Every Firm Needs to Avoid

mistake_image.jpg

The days of physical advertisement are indeed moving out of existence, and it is becoming easier to implement with a few clicks of the mouse. Learning a few tricks of internet marketing may have helped your business to be noticed by potential customers. But just implementing a few marketing tactics here and there is not enough. For many firms, even after they employ an entire team of marketing experts, they are sometimes not able to succeed. This can be due to certain mistakes made when approaching different marketing strategies. If you have a bright, new business idea, you will need marketing to support it. Just be sure that you don't make the following blunders.

more »

by Steve Hall    Feb-10-20    
Topic: Brands



Yes, We Are Still Talking About Booth Babes And, Yes, They Are Still Here to Stay

Booth_girls_exhibition.jpg

Whether you like it or not, booth babes are still very much a part of exhibitions. Despite the controversy, bans and threats you will almost definitely see a booth babe at the next trade show you attend.

Promotional models spend their time posing for photos with delegates and gawkers alike. Questions have been raised as to whether or not using booth babes can improve the effectiveness of your exhibit.

Let's, once again, take a deep dive into the world of booth babes.

more »

by Steve Hall    Feb-10-20    
Topic: Opinion



Why Businesses are Outsourcing Link Building to UK Link Building Companies And Agencies

link-building-techniques-1.png

One of the most reliable ways of ensuring that the ranking of your website in Google search results is high is through building a strong backlink profile of your website. Companies and businesses have been using various methods to increase backlinks to their sites and strengthen their SEO. Rather, companies have been running dedicated campaigns to build a versatile and prolific backlink profile of their websites.

However, because of the fast-paced developments in the field of link building, such exercises and campaigns are increasingly becoming a stronghold of highly skilled professionals. Companies and businesses whose core job is something else do not find it easy to run such dedicated campaigns all by themselves.

more »

by Steve Hall    Feb-10-20    
Topic: Online



Millennial Perspective on E-mail Marketing in 2020

email_desktop.jpg

Email marketing is very popular in this day and age because almost everyone has an email mailbox. It is a great way to reach the targeted audience with new offers or sales that you may be running and many companies have found success in it. The email marketing method has also been used amongst millennials and it has had some great success stories.

Businesses have tried different ways of reaching out through emails to try and engage their millennial audience - video content, infographics, and some personal touch humor in email marketing. Sometimes it has been a highly successful approach and sometimes not.

So, what's that that the marketers often miss out and their email marketing campaign didn't reach their target group. So how can you reach them when using an email marketing methodology?

more »

by Steve Hall    Feb-10-20    
Topic: Trends and Culture



How Great Customer Service Can Dramatically Improve Brand Perception

customerservice_quotes.jpg

In today's marketplace, fans and customers expect to be treated like kings. Since the competition is significant in every single niche and industry, your brand needs to stand out from the crowd and create a stronger relationship with its prospects.

There are countless ways to improve your brand perception. One of the most productive ones is to develop a great customer service system that creates a stronger bridge between you and your buyers.

How do you do that?

more »

by Steve Hall    Feb-10-20    
Topic: Brands



Customer Insight-Driven Market Intelligence Means You Should Never Have to Market a Bad Product Again

Commerce_AI.jpg

It's no secret that most new products are unsuccessful. Even the biggest companies on earth struggle with product launches and experience flubs that cost them millions.

According to Nielson, approximately 80 to 85 percent of all fast-moving-consumer-good (FMCG) launches fail in the marketplace. By other estimates, 95 percent of the more than 30,000 products launched each year fail.

Many issues contribute to this discouraging failure rate, including high price points, bad product-launch timing, design flaws, recalls, and unforeseen bugs that can't get resolved. But these issues are small compared to the real problem: a lack of knowledge about what resonates with customers.

more »

by Steve Hall    Feb- 5-20    
Topic: Research






Featured FREE Resource: