If you are at least somehow related to marketing, you definitely have heard of those odd "influencers". Influencer marketing is a quite promising concept, adopted by lots of specialists. Perhaps you even watched some fierce debate whether using influencers is good or bad for brands.
It is a well-known fact that people are more likely to trust other people and not some messages of another faceless corporation. We always seek for advice from those we care about, or those who we respect, or the characters, whose example we follow. Marketers call these people "influencers" - those who can influence the opinions of their followers.
According to the Small Business Administration, in 2018, there were over 30 million small businesses registered in the US. And that makes over 99% of all US businesses.
The vast majority of these are small operations where the owner does pretty much everything on their own without any employees. Others are large operations that have up to 500 employees.
The one thing all you business owners have in common is that you are all looking for that next sale.
You've most likely figured out by now that Instagram is an essential tool for your content marketing campaigns.
If you're a marketer and feeling a little left out of the cybersecurity equation, you're not alone. Only a paltry 22% of companies include a CMO on their incident-response team in the event of a data breach. Considering the capacity for a company's marketing department to inadvertently create a breach through poor data handling habits or ignorance of good cybersecurity habits, you'd think including the CMO in security matters would be a higher priority.
Maybe it's time for marketers to educate themselves. If you agree, you're in the right spot. By the time you reach the end of this article, you probably won't be a security expert but should know enough about overall cyber-safety and data protection to at least not be the one to blame if there is a security-related incident.
Here are a marketer's best tips for 2020.
An explainer video is a great marketing tool. And if you use it right, you will benefit your business.
The vast majority of the companies place explainer videos on their website to explain to prospective customers how their products work. However, this is not the only way explainer videos can be used in marketing.
Let's consider five examples that show how companies from different industries use explainer videos to grow their businesses.
If you're a proud owner of a website, you probably know what the feeling is like. You've poured your heart and soul (and your savings) into the design and look of your website. You may have even paid an extra something to help your website load better and paid a third-party to handle your email marketing.
But, even with all of your efforts, you're still struggling to drive any quality traffic to your website.
Your first mistake is not hiring copywriting services (but we'll get to that in a minute).
Having a brand that your audience loves, engages, and identifies with can be your most valuable asset. They'll be more likely to listen to you, buy from you, and recommend you to their friends.
Building a brand is not easy. In-fact must people don't even know what branding is! However, for a business to be successful it needs to build a great brand. And to help get you started we have created this 10-step guide that will teach you how.