How to Market Your Brand on Twitter
Have you always stuck to traditional marketing and are just now discovering that there are better ways to go about it rather than spending a bucket load of money for an ad that won't reach too many people? Have you ever thought about using social media, twitter in particular, as a way to market your brand or business and how beneficial this could be?
Of all social media platforms that are freely available to everyone, Twitter seems to be the most popular for brands when it comes to marketing their products or services. There are multiple ways to get followers, such as Twesocial which has a strategy to follow and unfollow. Twitter platform offers an abundance of tools which allow you to connect with your followers or potential customer or clients and relate to them on a more personal level.
It may seem simple, but if you have tried marketing on twitter or are thinking of trying it, it is actually far more complicated than one might think. There are many factors to keep in mind when trying to market your brand on twitter, here are a few tips on how to do it.
Understand the analytics
It's all very well that your follower count is going up and up but this doesn't mean anything in the long run as it all boils down to the twitter algorithm which is completely based on user engagement. Understanding the analytics of your account is key when it comes to developing a marketing strategy for your brand to gain more followers, and it is important to take note of all the different areas that might contribute to this. Hashtags are a great place to start.
For instance, if you have created your own hashtag, this is a great way to keep track of how any people are retweeting your content, how many people are engaging with your brand, and it gives a gauge of people interested in your brand by seeing who uses the hashtag in their content.
It is a good idea to pay attention to which tweets posted at different times gain the most traction or engagement in order to find out the optimal time for posting.
And lastly, audience engagement. See what type of content is getting the most likes, comments and retweets and start incorporating more of this kind of content into your marketing plan in order to maximize growth opportunities.
Use Twitter chat
Twitter chat is basically having a conversation in the comment section of someone's tweet. This is a fantastic way to make a more personal impression on the relationship with users making them more likely to want to follow you or keep the relationship going. You can do this in the comment section of other, more well-known users with a bigger following and take advantage of their audience should they suit your target demographic but you can also start your own twitter chat by posing a question in a tweet and encouraging engagement from followers while continuing the conversation in the comment section.
Improve your profile
Your profile on twitter is everything and more. It is important to maximize the opportunities that are given to you when you are creating your profile in order to encourage traffic to your website as well as retain followers and keeping a good aesthetic.
When starting out you should choose a username that is the same or at least very similar to your company name so that users can easily identify it and remember it. Next up if the profile picture and banner. Make sure that both of these are easy to read or make out and suit the tone of your brand identity. In your bio, Twitter has given you the option to add an address and a web page link. Don't just move past these. It is crucial to your profile and makes life so much easier for the customers.
These keywords that follow a pound sign are probably the best tool that twitter has to offer any brand or business. A hashtag allows a user to search up a word relating to what they are looking for and find everything posted to twitter using that hashtag. This is fantastic for brands and businesses because it allows them to reach an audience outside or their follower base and potentially encourage users to follow them.