6 Writing Tips to Build an Email List for Affiliate Marketing
Affiliate marketing may seem like an easy way to earn money and have a stable income. However, it's as challenging and demanding as any other job. You have so many things to worry about, including building an audience and finding the right affiliate products. Plus, to keep steady communication with your target audience, you'll need to build an email list for affiliate marketing and launch different email marketing campaigns.
But, what's the best way to build an email list filled with interested and valuable contacts? You'll find the answers below. Here are our 6 best writing tips to help you build a strong and stable email list for affiliate marketing.
1. Write Content that Matters
To have people even hear about you and potentially about your affiliate products, you need to get them to your website or your blog. The best way to do this is by writing content that matters to them.
- Writing valuable content means writing blog posts and stories about:
- latest trends and news from the industry
- questions your audience wants answers to
- fresh information, findings, and opinions from experts
- entertaining topics packed with information
You need to write content that will get people to read your blog and visit your website. If you need help at first, there are copywriting services that can help you optimize your content.
Without a solid content base, you won't be able to attract them to your website and show them everything you've got lined up for them, including affiliate marketing.
2. Create Optimized Opt-In Forms
Once you get people to visit your website, using valuable content and great blogging skills, you'll need to create optimized opt-in forms to invite them to subscribe to your email list.
What makes an opt-in form optimized? Here's what we have in mind:
- ask for the basic information which is just their email
- allow them to subscribe using Gmail or Facebook
- clearly state they can opt-out at any moment
- let them choose what they want to subscribe to and what not
- make them inviting using a CTA
- use a friendly tone
Here's what we have in mind:
"Love what you see? Sign in for regular content updates!"
Asking for more information than you need will make your opt-in forms less effective and people will be reluctant to subscribe. Keep them simple and make sure they can be filled within seconds.
3. Place Opt-In Forms Everywhere
Now that you've got your opt-in forms ready, it's time to choose where to place them. The best place for an optimized opt-in form is- everywhere on your website.
You can use different strategies:
- pop-up opt-in forms
- banner opt-in forms
- sidebar opt-in forms
Find the best places for your opt-in forms and make sure your website visitors see them.
4. Nurture Your List
Remember, it's not enough for a person to subscribe to your email list. It's not like they'll stay there forever. You need to make sure they don't unsubscribe, which they'll do the second they receive an email they don't care about.
This is why you have to write emails that truly matter to your subscribers. The best way to do it is to divide your email list into groups and create specific emails for each group. For example, you could have:
- the newly subscribed
- the ones enjoying your blog content
- the ones already interested in your affiliate products
- the ones who click links in the emails you send
You could also divide them by demographics and try that approach. The important thing is you need to write your emails based on the interests and needs of specific segmented groups on your email list.
5. Subtly Include Affiliate Links
People don't like it when you're trying to sell something to them. They're already sick of all the sponsored ads and video commercials they don't want to see.
This is why your emails need to:
- provide value first
- mention the affiliate product second
So, let's say you're in the healthcare industry. You want to promote an affiliate product that is a supplement for boosting immunity. You've tried it, and you believe it's a great thing.
Here's how to make it work:
- write a blog post about something like "7 Breakfast Ideas for Boosting Your Immunity"
- send an email inviting people to read the post
- mention that you've recently discovered a supplement that can further boost their immunity and add the affiliate link
- openly state that you get a small provision for each of their purchases via your link
So, first, you've provided some value and truly useful information. Then, you went ahead and gave your honest opinion about a product, without hiding its part of your affiliate program.
6. Know the Products You're Recommending
The most important thing when mentioning an affiliate product is that you've tried it and you know it. You want to present it as friendly advice and not an invitation to buy.
When you're mentioning the product, make sure to:
- explain the benefits
- share your personal experience
- share valuable product information
People will want to see that you're not just trying to earn money, but you're trying to help them out.
Building an email list for affiliate marketing is an ongoing process. You constantly need to work on staying relevant, providing useful information, and staying in touch with your subscribers.
The 6 writing tips we've shared above will help you build a strong email list and nurture it for the long run.
This guest post was written by Jessica Fender, a copywriter and blogger with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.