Writing on his weblog, Not Only But Also, Brenner Thomas claims the new "Keep Walking" Johnnie Walker campaign begs to be satirized. He's served up a few alternative taglines such as "Try to Keep Walking," "Keep Walking 'Cause God Knows You Can't Drive," "Keep Drinking Till You Throw Up" and "Keep Telling Yourself You Don't Have A Drinking Problem." Check them all out here.

In another amusing viral, Miami's Crispin Porter + Bogusky has created Need For Feed, a site that lets users try to feed their co-workers Burger King breakfast sandwiches with their mouse. It's not easy. Try it. The game also allows you to upload images of your co-workers and then forward the game on to them for a bit office entertainment. And don't worry if the boss pokes his head into your cubicle, CPB, has added a helpful "Click Here to Look Busy" link which brings up a very important looking spreadsheet your boss will be very proud of...unless he looks too closely.

Not that she needs additional promotion not should we really even care but the humorous insanity of people obsessed with young hotties turning 18 (think the Olsens) simply has to be shared. This little masterpiece, to the tune of My Sharona, was created by ESPN's Bob Bristol and its Page 2 group.

Following a NYTimes.com press release touting its own content as the reason behind "record-breaking" traffic increases during the month of March, Jason Kottke wonders if content is really the reason for the increase. Kottke cites site design tweaks, general increases in traffic to news sites, RSS and blog referrals as points to consider as well, even though the press release makes no mention of those variables.

As if to play a sick joke on the French, Coke is running a commercial that depicts the rock rock Kiss as a bunch of sidewalk pan handlers turned international rock group after drinking, of course, Coke.

From Hilary Swank to Mischa Barton to Eva Longoria, celebrities are tying themselves to brands like a geek tied to Slashdot with Swank launching a celebrity-studded game show, Barton hawking Keds and Longoria primping for L'Oreal. Britney Spear, Bono, Ashlee Simpson, Hilary Duff, and Joss Stone are in on the knot tying too. George Clooney thinks it's great. Russell Crowe thinks it's all crap.

In a unique twist to the preponderance of pendulous breasts in advertising, the American Cancer Society and the Eisner Museum of Advertising and Design have turned breast messaging on its head with an ad for a fund raising event April 28 in Milwaukee. The headline for the ad reads, After All Breasts Have Done for Advertising, It's Time Advertising Did Something For Breasts.

Painting a picture far less bleak than Bob Garfield did with his Chaos Manifesto, DoubleClick Director of Research Rick Bruner has published The Decade in Online Advertising, a look back at the history of online advertising as well as a look forward to what can be expected in the future. Granted, Garfield's piece focused on the entire field of advertising while Bruner's piece focuses on the online segment, there are similarities, namely, the increasing control consumers will have over the consumption of media. Along with the increase in consumer control, Bruner states online media's accountability will cause marketers to demand more accountability in traditional media and the recent rapid growth of online advertising will turn the medium from a buyer's market to a seller's market.

While Garfield has painted the future of advertising as some sort of doomsday, Bruner has produced a fact-filled, optimistic viewpoint of the future. Both, though, are well worth reading. Garfield's is here. Bruner's DoubleClick report is here (pdf).

At the end of this week, we will launch our long-overdue site redesign and shift our publishing platform from Blogger (yes, believe it or not, we still use Blogger) to MovableType. Keep your fingers crossed but we are in the good hands of design-4-results Komra Moriko, a great designer and kick-ass MovableType guru.

The content of the site will remain the same but, in the coming weeks, we will be adding feature articles from those working in advertising which, ideally, will lend additional and deeper commentary to Adrants. Comments and suggestions are always welcomed.

Ypulse points us to a movie promotion that's co-branded with Sears. Warner Brothers is releasing a movie called The Sisterhood of the Traveling Pants which is tied to Sears ads promoting the Levis jeans which will appear in the movie. The promotion, apparently leveraging the uncontrollable urge of 14 year old boys to stare at girl's butts, will likely insure those same boys invite their girlfriends on a date to see the movie. Seems everybody wins on this one.

Brooks used to be a big name in running shoes and perhaps it still is. But with our widening waistline and endless onslaught of Nike and Reebok billion dollar ad campaigns, we just don't know. What we do know is Brooks has launched a video, called Run Workld Run, created by JohnsonSheen Advertising, incorporating catchy vocals written by Chris Ballew and animated by Matt Clark, that takes us on a 90 second walk through life courtesy of Brooks Running Shoes.

The Sneeze, which describes itself as "half zine. half blog. half not good with fractions," has, after wondering why McDonald's is so presumptuous as to assume everyone really lovin it, offered up a few, less presumptuous versions of the burger chain's trademark tagline. From "i'm just datin' it" to i'm just regrettin' it" to "i'm only likin it as a friend," The Seeze let's McDonald's know it might not want to assume so much.

Forrester Research and Headlight Vision, commissioned by Yahoo and Mediaedge:cia will, today, release a study that shows the increase in Internet usage is actually increasing, not decreasing the consumption of other media. Detailed findings will be released during a Yahoo forum at the Museum of Television and Radio today. Early indications lead to the belief it's multitasking, not an increase in total media consumption, that's saving old media. Unfortunately, multitasking goes against the idea of "undivided attention" and "captive audience" many advertisers crave.

The broadcast rights for the National Football League's Sunday and Monday Night Football has been acquired by NBC and ESPN for an estimated $12.5 billion. Under the deal, NBC will broadcast Sunday Night Football and ESPN will broadcast Monday Night Football. Ad Age has the complete story.

Hall's teamed up with weebls-stuff to create a new Hall's Fruit Breezers site which includes the "Croaky Channel," basically a video illustrating how Fruit Breezers can improve one's croaky singing voice. The site teases with a new, yet un-launched channel, the Hoarse Network." Can't wait.

The Atlas Institute, research arm to ad serving company Atlas, recently published a Digital Marketing Insights report entitled, "Is the Sky Falling on Cookies?" The study was done in response to many other recently published studies that claim the deletion of cookies, small pieces of software identifying information that track user activity online, is rampant and a threat to online advertisers who need to know which ads to serve to people and what those people after clicking on an ad. The Atlas study, which did not just query people on their cookie deletion habits but matched survey response with actual user behavior gleaned from its 100 billion monthly served impressions, clicks and page views, found 56 percent of those who claimed to have deleted cookies at least monthly actually deleted them at intervals between 45 and 59 days.

Relating this behavior to ad response and conversion, the Atlas study cited past analysis has shown between 70 and 90 percent of conversions (click, visit, buy) occur within 24 hours of a cookie-placed click or impression making weekly cookie deletion almost a non-issue. Read the full report here.

Launched on April 8th in conjunction with an offline campaign, the Mitchum Man website which posits important man-isms such as "If you’ve spent hours arguing real vs. fake, you're a Mitchum Man" and "If Menage A Trois is the only French you know, you’re a Mitchum Man."

Mitchumman.com features a site of the day, content that aligns with the Mitchum image, and the Mitchum Man-O-Log, a collection of items that every man needs such as a 5 gallon bucket, a stuffed buck head, a gigantic remote, tube socks and economy frozen hamburgers. Whatev.

Apparently eager to get that last 8 percent or so of the market, Microsoft is launching a giant, 15 month global ad campaign, called "Start Something," incorporating 51 TV spots, 39 print ads and 250 online ads. The campaign will focus on all the things Windows can do.