In really, really important news today, red headed New Zealanders are up in arms over an ad campaign that supposedly reinforces negative stereotypes about men with red hair. In the ad, as a man approaches a teacher after thinking she has made nice comments about his ginger (red) hair when in fact she was commenting on Coruba Ginja rum, the teacher says shockingly, "Get your pale freckled hands off me!"

One complainer said the commercial "is mocking people like myself in a nasty fashion. The advertisement will add to the atmosphere of denigration that currently exists in New Zealand towards red-headed males and I am sick of dealing with the repercussions of such ill-thought out humor."

Who new hair color was such a big deal.