Entitled "Fight Back," this spoof of Pepsi's Anti-RIAA commercial, which initially aired during the Super Bowl and offered consumers 100 million free music downloads, taunts the RIAA with statements such as "Payback is a Bitch" and says the RIAA cheats artists, screws consumers, and claims crime does pay. The spot was created by James Saldana and produced by IDC Films. The ad promotes the site whatacrappypresent.com which humorously illustrates how this generation views a prerecorded CD as a pointless gift and offers advice to parents on how to kids really like to get their music. The battle begins. Thanks to Adland.