Perhaps in reaction to the painfully boring erectile disfunction ads during this year's Super Bowl, Pfizer has asked its agencies to submit new ideas for its get-it-up male impotency drug, Viagra. Seems creative from Viagra brand agency Omnicom Group's Cline Davis & Mann has been limp lately.

Pfizer spinmeistress Michal Fishman claims the account is not up for review with this PR blather, "Our goal here with all of our advertising is to create effective advertising campaigns that are based on the greatest consumer insight that we can gain. We are looking to expand the breadth of ideas we have available to ensure we make those campaigns as effective as possible."

Sure sounds like they're looking for a new agency to me.