The Texas Department of Transportation runs an ad campaign that features a girl who was hit by a drunk driver and burned over 60 percent of her body. The ad graphically shoes the results of her accident as, perhaps, a scare tactic to teens who might think twice before getting behind the wheel drunk.

The trouble though is getting past the nearly insurmountable teenage attitude of indestructabilty - that sense that a teen is all-powerful, all-knowing and in control of every portion of his life. That, of course, is a very false self assessment but try telling that to a teenager.