I sat in a session at BloggerCon led by Advance.net President Jeff Jarvis. During the session. we discussed ways in which weblogs, or more broadly, media created by individual citizens, could advance their cause. Many needs were discussed but they all boiled down for the need for an association to tie it all together. Called "The Citizen's Media Association," Jarvis puts forth the tenets of such an associtation which you can read about here. Briefly, they include the need for concrete statistics on the size of the industry segment, standards, legal protection and promotion.