As reported back in August, soccer superstar David Beckham has inked a deal with Gillette for $10 million. The three year deal comes at a time when Gillette is watching competitor Schick gain market share with its new four blade razor product. Couple that with Beckham's well publicized recent affair with Rebecca Loos and the fact that he' not known well in the U.S. and Gillette ends up with a significant challenge.

Not to worry though. He's has been voted the "Sexiest Man on the Planet" in a worldwide consumer survey by condom maker Durex and we know sex sells. So Gillette will do just fine with this.