
Last Friday, a bunch of shapely asses paraded outside Grand Central Station in New York to promote the New York Health and Racquet Club and a class they offer, called, appropriately, "Booty Call." The event was put on by Ass-vertise!, a division of the NightAgency ad agency. NightAgency founder Darren Paul told me, "people were going nuts, as building windows were lined with people in there offices trying to get a glimpse, passers-by stopped for quite a while to watch it in action, and a bunch of news reporters came to have a look."
Check the photos out here and the video here.