Kellogg's Pop Tarts to Sponsor MTV's 'Dumb Ass'
Following a seven year marketing hiatus, Kellogg's will
promote its Pop Tarts product on MTV's "Dumb Ass" in the U.K., a show combining the best from "Jackass," "Viva La Bam" and "Wildboyz." The deal includes product placement, mention and an online promotional element.
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