Skyy Vodka has resorted to using melons - all kinds - to promote its new Skyy Melon Vodka. At least for the male demo, this is a brilliant attempt at creating subliminal product attraction by associating the product with one of man's most absurd but inmate fixations - the female breast. It's an old and tired concept but then again, man never tires of that particular female body part so what the hell - might as well capitalize on it.