In Defense of Animals, a California-based anti-fur group, has launched a new ad campaign created by Peter Max. Max has painted five presidents, the Beatles, Aerosmith and the Rolling Stones. We assume he knows what he's doing although, looking at the ad, one wonders if Max just stepped out of middle school art class.

The campaign features images of puppies and kittens alongside foxes and beavers with tear-jerk copy that reads, "Make respect for all life your fashion statement. Beavers and foxes have as much right to live as cats and dogs. Please don't wear fur." Ads have appeared in local West Coast print and plans are in place for the campaign to appear nationally.