Now that The Apprentice was a ratings winner last year, this year it's predictably packed with product placements right down to Trump's silly, "Cancel that meeting, I have to go to Mattel" statement as he rides in his limo. No doubt, the show will be a ratings winner again but like all successful shows, marketers have discovered it and are all over it. It's not a bad thing. It's just something to get used to. Oh, and Rob was the first to be fired.