In March, we reported marriage obsessed Britney Spears had entered a deal with Elizabeth Arden to develop and market a line of fragrance, skincare and color cosmetics aimed at teens. The line will be supported by an advertising campaign including a television commercial in which Spears will star. Filmed in LA last month, the commercial will debut September 17th on a new Britney Spears Beauty website in advance of the campaign.

The ad centers on Spears exchanging glances with a soon-to-be Mr. Spears/Kevin Federline look-a-like as he checks into a hotel. Later, he hears a knock on his hotel room door and it turns out to be Spears - apparently interested in some form of extracurricular activity.