Laser Cosmetica has launched a campaign including an ad which pays homage to the oft used phrase, "shave your kitty" to promote their $180 laser hair removal. The ad, with the tag, "we obsess so you don't have to," offers a three year guarantee. Hmm...never knew laser treatment could last that long but, then again, we've never tried that sort of thing.

The campaign, created by New York's Night Agency, including a series of three ads which are running in New York Magazine, Time Out New York, New York Post, Village Voice and others. Full size ad can be viewed here.