To create anticipation for its new television commercial featuring a very tall woman walking through Buenos Aires, Lee Dungarees created the 90 Foor Babe blog written by "Natalia," the 90 foot babe herself. She talks about how a 90 foot woman goes about her modeling jobs, the process of shooting a commercial, being stalked by paparazzi and speaks of her time spent with Buddy (of Buddy Lee noteriety, of course). The blog is sprinkled with pictures of "Natalia" and her 90 foot self in various locations and photoshoots. There's even a play on her writing her own phone number on the side of a building during the shoot which leads to an answering machine with "Natalila's" voice on the other end.

It's all very interesting and the spot itself is just different enough to be enticing.