Adrants, published by Adrants Publishing, provides marketing and advertising news. It provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. Editorial covers emerging marketing and advertising trends, cultural and demographic shifts affecting advertising strategies, new campaign launches, viral and buzz marketing, the rise of social media, useful industry research and the examination of the industry's shift from old paradigms to new.
Adrants was popular from 2001 until about 2013, hitting upwards of one million visits each month at its peak. Today, it's but a shell of its former shelf. But it's not tally dead. We still publish what we think are useful articles from time to time from contributors and brands with interesting things to say. The snark may be gone but there's still some valuable information to be consumed.
Adrants is published by Steve Hall who's done time in media, account management and new business at, among others, Leo Burnett, Starcom/Mediavest, BlackSheep Marketing, and Bozell, where he managed marketing budgets for both consumer and business-to-business clients including Reebok, Sperry Topsider, Monster.com, Tyco, Marriott Hotels and Marshmallow Fluff.
Steve has written about and spoken for industry associations on topics such as the advertising's role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media, the decline of traditional media and, yes, the rise of social media. He is co-founder of MarketingVOX, an online marketing publication, co-founder of the ad:tech industry trade show weblog and creator of the no defunct advertising social network AdGabber.