Dude, yer gettin a... overexposed celebrity shilling for anything? (Ohhh, I'm sorry. We were looking for Rachael Ray. Rachael Ray.) What I meant was, a new survey out from Millward Brown claims they've developed a system to rank celebs and the brands they'd be a good fit for. While The Shat has already hawked Commodore computers in the past, the numbers say he fits best with Dell. Miley Cyrus? L'Oreal or Starbucks! Reese Witherspoon for Target. Carrie Underwood equals GUESS. Brad Pitt? Gap. Might we suggest Jon Gosselin for Massengill?
Sorry, just trying out a headline or two. As part of a project to live in and report from Detroit for a year, Time Inc. asked five local ad agencies, to come up with ads answering the question: Why would anyone smart, young, and creative move to or stay in Detroit? why Detroit is a good place to live. Crowdsource that vote now before the ads run in Fortune next week. Two thoughts: 1) Too bad Time Inc. didn't ask residents who work for a living outside agency glass palaces for their ad ideas and 2) Cute how global shops are thought of as local! Ennyway, can you do better than these? Leave your lines in the comments-I know you will.
- Spend five with this PSA, it's worth it.
- Friendly, enjoyable and good natured cash-back initiative--or riot
- Redskins will remain Redskins.
- Walk the Walk for Designism and bid on some cool artists' shoes.
- Surrendering to the Olympics.
- Calling all media all-star rock star freaks.
- At a $1,000 a bottle, drink this brew s-l-o-w.
- NBC goes green for primetime shows.
- It's about the Brangelina jewelery snakes people.
From Boston Public Health Commission comes Ethan "Smizzy" McCoy and Talkin' 'bout the flu. You gotta love rap that works the word diarrea into the mix and includes outtakes along with Twitter and Facebook links. Kleenex on... the... mic. (Below.)
I. Love. This. Concept. Crowdsourcing that actually means something. Recently, there was the We Own GM effort by Harry Webber. Now, agencies The Ad Store and Forza Migliozzi, llc. are pooling resources to look for enough people to buy Pabst Brewing Company on Buy A Beer Company. Total cost: $300 million. Minimum contribeertions start at $5. Other crowdsource membership pledge levels include Six Pack Membership ($25.00), Case membership ($100.00) or the Brewmeister level of $250,000.00. Dorito-lovin', Super Bowl commercial havin' brands, listen up, you started it. This is the double-edged sword that is crowdsourcing. After all, consumers "own" social media, AM I RIGHT? What's more social than beer!
I woulda crowdsourced the logo though. I KID.
Did I mention Spike TV's trailer for original series Blue Mountain State Alan Ritchson (Smallville) is NSFW? (After the jump.) At first, it's kinda charming, this pissing on the field bit, but the whole thing steps out of bounds more than it stays in the field of play. Look at me with a football reference!
Wanted to see if you were planning any holiday shopping stories focused on major retailers' interactive marketing plans for boosting this season's sales."
I got an email about Paul Silverman and figured the brief description in it along with a comment on Mullen's blog would sum it up better than I ever might:
"Just wanted to let you know that Paul Silverman, a founding partner and the original creative director at Mullen, passed away on Monday. He will be laid to rest tomorrow in Peabody, MA.
Not sure if you knew Paul or about him, but he was a legend in the ad business in the 70's, 80's and 90's. Won every award out there and did famous work for Timberland and BMW, among others. Also a genuinely nice and beloved man. His passion was writing and he was prolific in the short story format. His work is hosted on his site."
Other tributes can be found at Adweek and a Flickr page with a collection of Paul's advertising work.
...and this from Jim Mullen:
"Over my thirty wretchedly long years in advertising, Paul Silverman was the best I ever met. Ever."
YOU COULD WORK AT... (insert dream shop). So it's come to begging. Forget Twitter RFPs, stand back and watch as thousands compete for just four paid 30-day long creative gigs at major agencies. Just have your resume and portfolio ready along with a YouTube clip (below). Oh, and the clip has to be you humiliating yourself in public saying the words "I deserve a Big Ad Gig."
Their logic: "Whether you choose The Mall of America or your local petting zoo, the important thing is to make your declaration loudly and proudly to the general public: since they're going to be the ultimate judges of everything you create in Advertising, it's only fair that they be the first group to evaluate your work." (Because the public is always right there with you at 1:00 am when you're coming up with concepts.)
Ennnnyway, the winners of Apprentice Knockoff 2 will be announced Sept. 24th during next month's Ad Week 2009. For more details, check out the rules here.
Top brands for this year? Millward Brown's top BrandZ of 2009 has Google at number one--and Marlboro at number 10. Talk about branding! (Via.)