Honda Civic 'Choir' Ad Approaches One Million Online Views

On its blog, Wieden + Kennedy London reports its Honda Civic Choir ad achieved 804,000 views last week making for quite an efficient media non-buy.

by Steve Hall    Jan-27-06   Comments (3)        
Topic: Best, Commercials, Research

Agent Provocateur Releases More Teasingly Titillating Video

Extending the tease we pointed out a couple weeks ago, Agent Provocateur has released yet a bit more of its soon to be eight minute long film, Tied Up At The Office, by Mike Figgis starring models Lara Jones and Amanda Grace. The film goes well beyond the previous Kylie Minogue lingerie video she did a couple years ago for the retailer and focuses heavily on self-gratification, lesbianism and S&M. This clip is 50 seconds long with the full film due to be released February 9. While this clip has no nudity, the subject matter and the particularly tantalizing female vocal emanations suggests it be viewed in the comfort of your own private hideaway.

If this video pans out the way it teases us to belive it will, we've got to hand it to Agenct Provocateur for being this daring and for brining some serious cinematic power to this this we call advertising. No doubt, this will rank up there as one of the most viewed virals of the year.

by Steve Hall    Jan-25-06   Comments (3)        
Topic: Best, Celebrity, Online, Viral

Convincing Ad Campaign Urges Nail Biters to Stop

OK, this one's been making the rounds for a couple days and we think it's brilliant execution of an idea. Lots of people bite their nails out of nervousness, habit or lack of anything better to do. Berlin agency Jung von Matt has created a convincing poster/bag campaign for Stop 'n Grow, a cream that must, apparently, taste so awful, no nail biter would ever again consider sticking their fingers in their mouths.

by Steve Hall    Jan-25-06   Comments ()        
Topic: Best, Guerilla, Outdoor, Poster

SnackShotz Makes Boring Product Exciting

Now here's a way to market a boring product like dog treats. Rather than try to espouse the tastiness of the treat - which is clearly a lie - just couple the product with dog treat launch gun called Snackshotz as you laugh your way to the bank while your dog treat competitors utter a collective, "Huh?", as your sales skyrockets past theirs.

by Steve Hall    Jan-23-06   Comments (6)        
Topic: Best, Online, Specialty, Strange

Human Choir Provides Sound For Honda Civic Ad

Eschewing the usual source for sound effects, Wieden + Kennedy London has created a two minute commercial for Honda UK and used a choir of humans to generate all the sounds in an ad for the new Honda Civic. The ad will be available, beginning today, as a video podcast. A microsite accompanies the ad which features a 3D-ish model of the car that people can view from different angles, a "making of" video and a service where visitors can sign up for a test drive.

by Steve Hall    Jan-13-06   Comments (6)        
Topic: Best, Commercials, Podcast