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Highway Sings For Honda Civic While the stunt angered some Lancaster, CA resident, others came to love the "musical road" created by Honda which played the William Tell overture when cars drove over specially designed grooves on Lancaster's West Avenue K. While musical roads have been created before in Japan, it's quite new in America. Friday Best: The Faster the Speed, The Bigger The Mess May 6, 2007: With the simple but true tagline, "The Faster the Speed, the Bigger the Mess," this :60, launched April 26, from Ireland's Road Safety Authority and Northern Ireland's Department of Environment delivers a powerful but simple message: The faster the speed, the bigger the mess. Entitled "Mess," the commercial is born from statistics that find 30 percent of Republic of Ireland and 24 percent of Northern Ireland road fatalities are due to excessive speed. The spot is part of an increasing trend towards the use of reality-based shock and brutal honesty to deliver the message. Friday Racy: That Hot Chick is Also a Human Being April 8, 2008: With a link like slinkyfoxvideo.com and a red lingerie-clad, girl-next-door hottie like the one in this video, viewership is almost guaranteed. Here at Adrants, we've seen a lot of videos used to promote all sorts of things. A lot of them. Most of them terrible. This, though, is one of the best. One could argue it's just another trashy sex-sells piece of crap but one would be wrong. The content of the video is directly related to what's pitched at the end of the video and it's wonderfully done. Sometimes We Have to Get Lost to Find Ourselves Sometimes we have to get lost to find ourselves. Sometimes we have to push away life's mundane, trivial, unimportant and, in the greater scheme of things, entirely pointless aspects of daily life in order to truly appreciate life and all the beautiful things in it. To treasure what really matters. To rediscover what first enthralled you with the people in your life. To understand there is much more to life than work. These are the stunningly beautiful messages within Baz Luhrmann's new commercials (Kate, Lee Ming) for Australia's tourism campaign. The work does a spectacular job of making Australia a far more interesting place then the previous "Where the bloody hell are you?" campaign ever could. Twitter for Christ, Facebook Narcissists, Vaseline for Men, McCains on the Grill - Recap of the McCain/Rachael Ray glee-fest. - University of Georgia claims narcissists can be pegged by their Facebook photos. - Save your soul -- and the rotting souls of others -- while microblogging. Way to multi-task! - AIG yanks all corporate ad campaigns.
by Angela Natividad
Sep-22-08
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Topic: Best, Brands, Campaigns, Online, Political, Social, Strange, Trends and Culture, Worst MoMA Gives Expressionist Exhibit the Tech Treatment For its Kirchner and the Berlin Street exhibition, MoMA worked with Behavior Design to put together an online "companion piece" where users can explore the art from their computers. The exhibit showcases "Street Scenes," a series by expressionist painter Ernst Ludwig Kirchner. Visitors can sift through pages of his original sketchbooks in a smooth little image gallery. Art from "Street Scenes" can also be juxtaposed to the original drafts. Don't Just Be a Man; Be a Pretty Smart Shopper. Dual body wash and moisturizer isn't really a new idea. (Companies like Dove beat that horse dead years ago.) Bringing bang to an old combo, Wieden + Kennedy enlist a centaur for Old Spice Double Impact. He's half man ... and half provider. More importantly, he's actually got YouTube users talking about Old Spice. Will they buy the stuff? Hard to say. But hey, if a centaur doesn't turn this trick, Doogie Howser, M.D. definitely will.
by Angela Natividad
Sep- 7-08
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Topic: Best, Brands, Campaigns, Commercials, Online, Strange, Television Zippo Banner Campaign Ingeniously Inventive It's not often online banners excite. Gone are the days a banner would evoke anything other than "Will that friggin' thing stop flashing?!" But Pittsburgh agency Brunner has created an ingeniously inventive banner campaign for Zippo which makes humorous use of the product's primary function. In three version, a skyscraper banner is cut in two. The top half is a fake ad. The bottom is the actual ad for Zippo. The top reacts to the bottom and then the two come together to deliver more information about the lighter. You can see the three versions here, here and here. Levi's Peels Away Life's Excess, Returns to Simplicity Some won't like this commercial because, once again, Levi's, with help from Cutwater, is attempting to position its brand as something much more than it is. Oh wait. No. It's not. It's actually acknowledging the fact it's a simple jeans brand. The fancy things in life aren't as important as your favorite pair of jeans and all that comes with them. The spot, shot backwards, follows a model as she leaves a photoshoot and returns to her normal life, complete with her perfect, properly facial-haired, exotic-ish-looking boyfriend. It will debut during the season premiers of Gossip Girl September 1. It's well done and, OMG, we like it. Mushrooms Marketed, Frumputantes Invade, Olympics Opening Ceremony Trashed One! More! Time! - At left: a French mushroom ad! OMG cute. Caption: "Paris mushrooms: it's when they're in your mouth that they're the happiest." Go make them happy. Our resident expat PT Ford isn't so amused. - Nothing starts the day off better than a kung fu drink ad. - Dario at Invoke sent us this shot of the Newfoundland-based Hits 99.1 FM van. - Worthless but interesting tag cloud tool. This one lets you pick fonts and colors. Pop in a URL, see what your homepage mentions most. (Adrants loves itself some Leigh.) - Public School Intelligentsia learns us a new word: frumputante. Think cash-money bag ladies in Juicy Couture sweats. Streaky hair a plus. Ugh.
by Angela Natividad
Aug-14-08
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Topic: Best, Campaigns, Commercials, Events, Good, Magazine, Online, Opinion, Outdoor, Trends and Culture 
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Source: Viral Video Chart
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