It's Honda Cog...But Different

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Remember that amazing video Honda did back in the day? The one that took something north of 600 takes to get right? Well, State Farm has sponsored a similar sort of thing that, while much scrappier looking, is far more intricate and impressive. Not to mention twice the length.

During a two day shoot, Zoo Films director James Frost took "only" 60 takes to get his masterpiece right. Entitled This Too Shall Pass, the video took two months of planning and was co-created by the band OK Go and Syn Labs.

You can read James Frost's take on the whole effort here.

by Steve Hall    Mar- 4-10    
Topic: Best, Brands, Video



This is The Most Beautiful Commercial I Have Ever Seen

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Oh my God. No, really. Oh my God! This is the most beautiful commercial I have ever see. While many "drive safely commercials" tug at your heart strings with death, dismemberment and the emotional aftermath of a car accident, this one from Sussex Safer Roads entitled Embrace Life tugs in an entirely different way.

Equally powerful as the death and dismemberment approach to safe driving, this particular commercial brings a tear to the eye in appreciation of life, love and the importance of family. And yea, the importance of wearing a seat-belt as well. Wow. I've watched it ten times in a row and it still gets me.

View on Adgabber
View Quicktime on Embrace This website
Visit the Facebook Group

by Steve Hall    Jan-29-10    
Topic: Best, Cause, Commercials



True Love Does have A Happy Ending. Even if it's Branded

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If you love sachrin sweet love stories, you'll love this one from Greece chocolate brand Lacta. It's a 17 part choose your on direction video series created by OgilvyOne in Athens. It's the story of a guy and a girl who meet at a busstop and their two year long journey back together.

You probably already know we're a true sucker for this kind of stuff but this is actually great work. It's engaging. The product placement is subtle. And it's worth watching. And the industry noticed. It won the Branded Content category at IAB's MIXX Awards last month.

Yea, we love a great love story. Start here.

by Steve Hall    Oct-29-09    
Topic: Best, Creative Commentary, Video



Creativity Lives! In a McDonald's Coffee Pot.

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Oh wow. This is absolutely amazing. Creativity does still exist! To hype a limited time free coffee offer from McDonald's, Cossette West created this custom designed lamppost to mimic a pot of coffee being poured into a coffee cup. So simple. So effective. So wonderfully creative. Love it.

See? Here at Adrants we don't hate absolutely everything. And we love when we get to see creativity like this. It rejuvenates our love for advertising. So thank you, Cossette West.

by Steve Hall    Sep-16-09    
Topic: Best, Creative Commentary, Outdoor



Almost Ready, Guys. Just Tryin' to Decide if It's a Kitchen Knife Day.

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Through the magic of YouTube, Choose a Different Ending walks you almost seamlessly through a tense scenario between street kids. As it progresses, you get to decide what happens next and how you -- as a character -- will react.

The choose-your-own-adventure model's been used before, notably by Twix, but not this well or for this provocative a cause. We were surprised by how the experience captured our curiosity -- and also by a lot of the endings. (When you elect to talk things out, it's rare that you expect to be gutted like a fish.)

more »

by Angela Natividad    Aug-28-09    
Topic: Best, Campaigns, Cause, Video



Text This: Don't Text And Drive

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This is probably not what you want to watch on a Monday morning but it will most certainly make you think twice before trying to text and drive. In two parts (one, two), the movie follows the story of four girls, a tragic accident and the pain the accident leaves in its wake. It will make you cry. And it's even more emotionally gut wrenching than this one which will tear you up as well.

It was created for the school Tredgar Comprehensive and the Gwent Police. The United Kingdom most certainly wins the award for the most dramatic "drive safely" commercials in the world.

by Steve Hall    Aug-17-09    
Topic: Best, Cause, Creative Commentary, Video



Google Runs the Universe, But You Knew That

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Top brands for this year? Millward Brown's top BrandZ of 2009 has Google at number one--and Marlboro at number 10. Talk about branding! (Via.)

by Bill Green    Aug-10-09    
Topic: Announcements, Best



Evian's Breakdancing Babies Put eTrade's Wise Ass Babies to Shame

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Step aside wise-crackin' eTrade babies. There's a new posse in town and they don't live their life behind a keyboard. Nope. They drink Evian and they rock out some serious rollerblade-style breakdancing.

This BETC Euro RSCG-created commercial is most certainly Super Bowl quality. It's got all the right ingredients. Babies, retro music and physical stunts. Not to mention a message that makes sense.

While it's formulaic (babies getting digitally manipulated), it's a musing. And it's fun. And, besides, it's way better than the original dancing baby.

more »

by Steve Hall    Jul- 2-09    
Topic: Best, Commercials



BooneOakley's New Site is a YouTube Video!

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Agency websites: the ultimate canvases.

We were pretty impressed by Modernista's attempt to embrace the stripped-down future of client relations, but BooneOakley's new website made us grin wryly and raise a glass.

Yeah, that's a YouTube video. The buttons in the video are clickable, and a timeline across the X axis lets you leap to whatever section you want to see first: "Featured work," "About Us" and "Billy" -- the story of a mild-mannered marketing director, who dies.

The work is joyful, the animation crappy and the humour shameless. We were like, here's an agency that's not concerned abut being the future; it's the present, and it's not afraid of embracing all its possibilities.

It's also not afraid to put a bullet in somebody's head shortly after he's been axed.

more »

by Angela Natividad    Jun- 2-09    
Topic: Agencies, Best, Trends and Culture, Video



Ajay Bhatt is a God.

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And that's all Intel has to say about that. Oh, and as an addendum: "Our rock stars aren't like your rock stars" -- which is also the name of this campaign, which we so far think is fantastic, because we're members of the Revenge of the Nerds! techieverse.

Big thankee to Adrants reader David for this bad-boy.

more »

by Angela Natividad    May-20-09    
Topic: Best, Brands, Campaigns, Celebrity, Commercials, Television










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