Is It Wrong to Want to Live in a World Manufactured by Sony?

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Having teased us for weeks with videos and imagery, Sony has finally launched "Foam City," a spot for a line of camcorders and cameras, not the Bravia TVs like we originally thought.

Beautiful work. The music gives it a dreamlike quality, and people are depicted playing in the white menagerie while immortalizing the occasion with cameras.

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by Angela Natividad    Apr-14-08    
Topic: Best, Brands, Campaigns, Online, Video



That Hot Chick is Also a Human Being

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With a link like slinkyfoxvideo.com and a red lingerie-clad, girl-next-door hottie like the one in this video, viewership is almost guaranteed. Here at Adrants, we've seen a lot of videos used to promote all sorts of things. A lot of them. Most of them terrible. This, though, is one of the best. One could argue it's just another trashy sex-sells piece of crap but one would be wrong. The content of the video is directly related to what's pitched at the end of the video and it's wonderfully done.

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by Steve Hall    Apr- 8-08    
Topic: Best, Creative Commentary, Racy, Video



Hurtin' for Rhythm? Go Be Dead

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These Raggedy Ann & Andy refugees are characters in a new Zune ad called Piece of Me, Piece of You. Girl bites boy, boy becomes zombie, and together they turn the world into a community of undead extras with jazz hands. Very Tim Burton.

Not as good as the last Zune ad, but still cool. Suddenly these spots are something to look forward to, you know? And it's neat how the whole "sharing" theme always carries over.

The spot, which debuted last night, was written by Three Legged Legs and produced by Green Dot Films for agency 72andSunny. That catchy-ass song is "Fancy Footwork" by Chromeo.

by Angela Natividad    Apr- 8-08    
Topic: Best, Brands, Campaigns, Commercials, Television



Modernista Entrusts Identity to Able Hands of Internet

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For its latest site redesign, Modernista tossed caution to the winds. It did away with elaborate imagery, hype-laced content and the notion of using a website at all.

Now, users that run a search for Modernista -- and that click on the link to Modernista.com -- will be redirected to the search engine they used. In the upper left-hand corner they'll find a funky red nav bar. (Look past the bizarre 'net-speak and spelling; it is so Web 2.0.)

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by Angela Natividad    Mar-19-08    
Topic: Agencies, Best, Online



Ford Fusion Commercial Captivates

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Dark. Moody. Mesmerizing. Mysterious.Yes, we are attaching these descriptors to a car commercial. A Ford Fusion car commercial no less. In the commercial, we see a man drive off from the airport while a plane takes off. He then drives across land and see to arrive at the plane's destination to tell the woman he loves he forgot to tell her something before they parted hours earlier.

Adding to the cryptic intensity of the spot, created by Y & R Toronto, is the fact we never find out what it was the man forgot to tell the woman. Very, very nice.

by Steve Hall    Mar-18-08    
Topic: Best, Brands, Commercials



Volvo Goes Webisode Way, and ... Ew.

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Make the Logo Bigger just introduced us to Mr. Robinson's Driving School, an online webisode campaign for Volvo that somehow bombs harder (and more expensively?) than when Tide did it.

We would rather watch Charlie Bit Me! 9.8 million times than sit through this working class wannabe-Isaac-Hayes crap even once.

by Angela Natividad    Mar- 5-08    
Topic: Best, Brands, Online, Video



EPURON Puts Pesky Wind to Better Use

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We swear we've seen this before, but it's been lost in the vast archives of Adrants -- which contains not only ads, but souls, your precious time (WASTED! HAHA) and other doodads. Anyway, imagine if "wind" were actually an obtuse French guy who walked around kicking sand at your kids and mussing up your hair.

"Maybe I was ... too intense," he laments.

Last year the EPURON GmbH spot for wind energy use won best TV ad spot from Germany at the ad festival in Cannes. It was put together by Nordpol + Hamburg.

by Angela Natividad    Feb-24-08    
Topic: Best, Commercials, Television



Returning Stork Brings Hope to Grayed-Out Life

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This Monster.com Stork commercial is so good both Angela and I had to write about it. Predictably, Bob Garfield didn't like it so much. At first, we were going to compare the commercial to that odd, Cannes-winning IKEA lamp spot back in 2003 but then we realized, hey, this Stork spot is actually good. Really good. Like a slap to the face, it makes one realize the pit of a life into which one may have fallen and how one needs to kick oneself in the ass to make a better life. With a new job from Monster.com, of course.

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by Steve Hall    Feb-22-08    
Topic: Best, Commercials, Creative Commentary



Old Spice Hair and Bodywash: For Hair and/or Body, or Both

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In a moment of generosity, Make the Logo Bigger spilled some saucy new Old Spice beans on us (via Copyranter). If you have hair here, here and here but not there, you owe it to yourself to watch it.

It's neat that Old Spice tore open its billowing shirt and let out the musk. But now that everybody's laughing, how about improving on that old, spicy formula? We can't all be Bruce Campbell.

Consider:

o Old Spice in Cool Evergreen
o Old Spice a la mode (no one can resist the manly thrall of vanilla)
o Old Spice's alter ego: Youthful Mellow

by Angela Natividad    Feb-13-08    
Topic: Best, Brands, Online, Strange, Video



CareerBuilder Teaches the Timid to Reach Out and Touch Themselves

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We're officially crazy about CareerBuilder's "Start Building" campaign, which debuted on Super Bowl Sunday.

Wieden+Kennedy, with help from a52 and (Rock Paper Scissors), gives us "Help You, Help You" and "Self-Help Yourself."

We didn't really get what was going on in "Help You, Help You" until the end, which had the odd effect of keeping us glued to our seats until we could make sense of it. We'll preface it thus: watching a guy stroke his own face, before lovingly carrying himself out of his pathetic job, gave us that "foreign-finger-in-our-bellybutton!!!" feeling.

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by Angela Natividad    Feb- 6-08    
Topic: Best, Brands, Campaigns, Commercials, Television








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