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Sony Helps us Boot Up, Log On and Experience Life to the Fullest

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When you sit down in front of your computer, do you suddenly feel like you're being assaulted with images of the intensity of life? The wonder and glory it brings? The passion and desire it creates? Do you feel like your every sense is being given it most intense workout?

Perhaps you will after you view this new Latin America-focused Sony Vaio commercial from El Segundo-based Ignited. In the commercial, we are asked, What if technology could make you feel more human?" We are then pummeled with imagery Dove Onslaught-style. But the imagery is "good" imagery. The things we want to feel and experience.

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by Steve Hall    Nov- 2-09   Comments ()    Bookmark and Share     
Topic: Commercials, Creative Commentary, Good, Opinion

The Boston Celtics Re-Everything in New Campaign

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Rebuilt. Resurrect. Relentless. Recharged. Regroup. Rectify. Reboot. Rewrite. Revolt. Recapture. Revitalized. Restart. Reunite. Reemerge. Refresh. Renew. Repossess. Revenge. Respect. Rearrange. Reactivate. Remedy. Reawaken. Reconcile. Reborn. Redemption. Reaffirm. Reinvent. Rejuvinated. Replenish. Rejoice. Rekindle. Recommit. Reclaim. Revamp. Renewal. Reloaded.

We know we missed a few. See if you can catch them.

by Steve Hall    Oct-27-09   Comments ()    Bookmark and Share     
Topic: Commercials, Good

When it Comes to Sexiness, It's What's Underneath That Counts

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The debate about just what sexy is has been going on for as long as the first cave woman modeled the latest woolly mammoth fashions. Some enjoy full on nudity. Others like the teasing tantalization of skimpy clothing (think miniskirt, heels and a tight top). But some want everything left to the imagination.

In this commercial for Liaison Dangerous, we're given a glimpse under the hood of what would otherwise not be considered all that sexy. It's all relative.

by Steve Hall    Oct-23-09   Comments ()    Bookmark and Share     
Topic: Good, Racy

If You Give A Bill to A Stripper...It Won't Have A Happy Ending

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Ever wonder where that $10, $20 or $100 went after you handed it over to to buy some food, get a car wash or tip a stripper? Well, Germany's Heart's Desire Association takes a look at a single bill's travels. It isn't pretty. But the organization promises bills that find their way into the organization will have a much happier ending.

by Steve Hall    Oct-23-09   Comments ()    Bookmark and Share     
Topic: Cause, Good, Racy
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Pooping, Eating Boogers and Screaming All OK With Egg Baby

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The funniest part of this website? The Breaking News section. Just check it out. Anyway, to promote its line of clothing, Egg Baby has launched I Want to be a Baby on which grown ups can leave behind grown up responsibilities and travel back to the days when poop, boogers, burps and crying were all acceptable forms of public behavior, where there were no Blackberrys, no bills to pay and when sleep was plentiful.

On the site you can see humorous videos of adults acting like babies in public, check out your baby astrology, review some off the wall baby names and images of adults getting their baby on.

The site was designed by Marta Ibarrondo.

by Steve Hall    Oct-22-09   Comments ()    Bookmark and Share     
Topic: Good, Online

All Kinds of People Eat at McDonald's

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We'd have to agree with AdFreak's assessment of a recent Leo Burnett-created McDonald's commercial currently running in the U.K. With rhyming, almost Beatnik-style poetry, the kind of people who frequent McDonald's are highlighted to illustrate the place is for people from all walks of life.

It's really quite well done and a welcome change from the run of the mill McDonald's commercial which, for the most part, is about price and item or some stupid promotion.

by Steve Hall    Oct-21-09   Comments ()    Bookmark and Share     
Topic: Brands, Commercials, Creative Commentary, Good

Carnie Wilson Wants to Know What You Sound Like in Bed

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For those of you who always wanted to ask your boss a personal question or two, this isn't the way to do it. For everybody else that loves a double entendre or three, these Filter Advertising-created ads (one, two, three) for Carnie Wilson's The Newlywed Game are for you. Hoping to bring back the original show's bedroom humor in full force a la Bob "making whoopee" Eubanks, Wilson will ask young, newly married, babes in the woods questions that will make their mother-in-law's toes curl.

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by Steve Hall    Oct-20-09   Comments ()    Bookmark and Share     
Topic: Cable, Celebrity, Commercials, Good

'Helicopter Boyz' Opens Entertaining Possibilities for Camera Projector Feature

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Nikon's COOLPIX S1000pj does this neat, if not evidently useful, thing where you can project your photos onto a wall. To promote this feature it came up with "Helicopter Boyz," an outdoor event at Yomiuri Land where two boys -- with cameras strapped to their bodies -- shake ass onstage while photos are projected behind them.

Lends a very cool effect. Watchy watchy. Note though that the music will be ricocheting from one end of your brain to the other for at least the next hour.

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by Angela Natividad    Oct-14-09   Comments ()    Bookmark and Share     
Topic: Good, Outdoor, Video

Cobbler's Impure Thoughts Manifested in New Footwear Line

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It seems things are heating up over at Taryn Rose International. The brand is rolling out a new identity and a redesign of their footwear. But calling these shoes footwear doesn't really encapsulate the totality of their allure. These shoes are not soccer mommy footwear. They're so smoking hot they just might burst you into flames.

New ads featuring the most scorch-worthy shoes from the line appear in high end mags such as Elle and Vogue. And the ads do get attention. As well as a strong desire to run out a buy a pair. Sure they have some ballet flats and low rise styles mixed in for practicality. But thanks to Taryn, her blistering boots and sizzling pumps, we imagine an addition to the wardrobe from the brand that can successfully change the "work from home soccer mommy (in her pajamas)" look into the "smoldering temptress" look that turns every man within a 100 yard radius into a drooling, stuttering fool. Heck, these shoes make a girl want to run to the gym so the calves will be worthy of the shoes' fever pitch.

See the other two ads in the campaign here and here.

- Written by...it's a secret.

by Steve Hall    Oct- 8-09   Comments ()    Bookmark and Share     
Topic: Campaigns, Good

Outback Detergent + Infomercial = Subaru Promotion

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So...to sell cars you...promote a detergent? Yes, it's the way of things in this crazy new world of Advertising 2.085736298. And that's exactly what Subaru is doing to promote the new Outback. Complete with a full blown infomercial in which outlandish claims and disclaimers are the norm, Hungry Man has Scott Vincent telling us why wives should no longer worry when their husbands come homes after a day of four wheeling and sit down on the all white couch. That and other sill infomercial stuff. Not bad.

by Steve Hall    Oct- 7-09   Comments ()    Bookmark and Share     
Topic: Good, Video

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