The press release for this wonderfully created and produced work, by McCann and Psyop, for Toshiba tells us "it will leave you asking for an encore." Well, perhaps, but not necessarily for the Toshiba Encore which the work promotes.
After watching this "experience" -- in which fractal zoom is employed to place viewers in the the middle of the action using using 3D cameras, symbolic elements and matte painting environments that add depth and dimension to the shots -- you are left with the feeling that technology has let you down. Because, really, does any device give you the glorious experience depicted in this work?
In a move rarely seen from an ad agency (helping people other than themselves), Barton F. Graf 9000 created a wonderfully cheesy, Geocities-era website and a radio ad that not only sells the Little Caesars Deep Deep Dish pizza but also helps Alan Varner, the voice behind Little Caesars ads, find more voiceover work.
Altruism at its finest. And yet another brilliant move by Barton F. Graf 9000 to gin up awareness for Little Caesars in a unique manner.
Oh everyone's talking about this one. Perhaps you've already seen it. If not, here it is. Yesterday, Denny's had a bit of fun with Apple's announcement of the new gold iPhone 5S. It produced an Oreo Dunk the the Dark-style Twitter ad.
The ad shows a stack of pancakes alongside the word "pancakes" which is rendered in Apple iPhone font along with an "S" in a box. Underneath, copy reads, "Always available in golden."
Mmm...kinda makes you want to run out and grab a stack right now, doesn't it?
While everyone is busy trashing Apple's new "Designed by Apple in California" campaign, Droga5 is out with new work for Motorola that touts the brand's new Moto X which is not just designed in America but also manufactured in America.
The print campaign hypes July 4th, American spirit, independence, freedom and, despite the challenge, the fact the phone will be designed, engineered and assembled in America. Which, if we were to nitpick, doesn't really mean that each of the phone's assembled components are actually all made in America.
But, hey, tomorrow's July 4th and that means lots of food on the grill, delicious drink, time on the beach in the sun (finally) and boatloads of explosive fireworks. Oh, yea, and no work! So rather than nitpick, let's just be happy the phone bbrand that used to be cool might actually be cool again.
A new epic/mystical commercial from Wieden + Kennedy London asks the question, "Wonder who first thought to milk a cow? What exactly happened?" That question is played out across the 60 seconds of the commercial which examines thousands of years of human history until an "unhinged genius" experiences the vision of...a cow angle floating in the air uttering, "Milk Me!"
Absolutely hilarious! Widen + Kennedy London has delivered...ahem...unhinged genius...in the form of a 60 second commercial for Cravendale milk.
...yeah, we said "want kids," not "screw maniacally" (which can sometimes lead to weebs, but ones this awesome? Less likely.)
This Tony Kelly-directed piece of beauty is about two boys, their intimacy, their engagement and their differences. The story is loose at best but you're not watching it for that; you're watching because it's beautiful, and because it all slips by you to the tune of Debussy's Clair de Lune.
If it feels aimless and ephemeral, that's part of what makes it precious.
Here's an idea with interesting potential. For Diesel, European comms firm Fullsix had a baby burp of an epiphany:
Facebook's Like capability has become an online content standard. If Liking pages, content and brands online is so successful for spreading brand equity around, the Like ought to be replicated in the real world.
Remember Greenpeace's zealous campaign to get KitKat parent Nestle to stop killing orangutans? New year, new take on the mission.
This time, the target of Greenpeace's gleefully effective marketing is Mattel, whose low-cost packaging options contribute to deforestation in Indonesia. The weapon of choice? Barbie's off-again, on-again beau Ken, who, well, isn't into dating "serial killers" (no, not even the kind with exploding conical bras).