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Sometimes you need to call a spade a spade. No wait, you should call a spade a spade all the time. Especially in an industry filled with puffery, bent truths, white, lies and a general disdain for just telling people to "buy my shit." Which is why this Australian Kettle Chips commercial from Sydney-based Bulldozer is so wittiliciuously refreshing.
Surrounded by a bevy of babes who fulfill the sex sells role, a smarmy dude dryly calls out the buffoonery that occurs in most advertising which he refers to as "commerce parading as entertainment."
Ford evangelist Scott Monty's sent us some stats on the progress of Ford's Fiesta Movement, whereby 100 social "agents" drive around the country in Euro-spec Fiestas and complete appealing monthly missions related to volunteerism, adventure, style and design.
The results of the missions are broadcast on YouTube, flickr, Facebook and Twitter.
According to Monty et al., brand awareness for the Fiesta has risen to the equivalent of models that have been on the market for two to three years.
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For Nike, Manchester U soccer player Patrice Evra unzips his AW 77 hoodie and bares a vintage-style tee that reads EVRA THE GAME.
This marks the opening for a pixellated retro-gamer race to the finish, with Evra as Player 1 and each match a daunting new level. You've got the occasional zombies and giant men, but ultimately Evra defeats all and surpasses even the France level, at which point you're met with the campaign heading: THE GAME IS NEVER OVER.
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If you don't mind robots swearing at each other while bitching about the creative process you'll love this cheeky-ish video pimping xtranormal Text-to-Movie software. It's a brilliant take on the expectations and misunderstandings more than a few people have regarding what's involved in the proper development of creative
If you don't mind staring at a quick-cut succession of boobs for 30 seconds on a Monday morning, you'll love this new PSA for Pink Ribbon Magazine which raises money for breast cancer research. Grey Amsterdam created and Chris Palmer from Gorgeous Productions directed.
You see? There's absolutely nothing wrong with boobs. Even on a Monday morning. What? You gonna complain about a little nudity? You better not. That'd be like saying the human body is ugly and you don't care about breast cancer. So watch this thing. Appreciate human beauty. And become ever more aware of the importance of breats cancer research.
Oh OK, breast cancer has it easy. After all, it's boobs we're talking about. No one wants to see a :30 filled with disgusting colons, charred lungs, a scarred pancreas or swollen testicle. But breasts> Everyone wants to see breasts. It's like these breast cancer PSAs write themselves.
Crush/Toronto, a master at taking a book's soul and turning it into pop art, drew us into the bosom of Douglas Coupland's The Gum Thief in 2007.
This year it's doing the same for Coupland's latest novel, Generation A. The approach is different: more existential, with some Tarantino pulp thrown in.
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Few people are willing to turn a cupcake down; the very word makes us hungry. Knowing we could all use something extra to smile about, Little Debbie's taking one million brand-spankin'-new cupcakes to the streets.
The Little Debbie Share-A-Thon is fortified by an armada of shiny brown Smart cars, laced with the cupcakes' curly ribbon. Chase one down for a free sugar rush. (Or just wait for one to stop.)
Giveaway kicks off on October 18th, National Chocolate Cupcake Day. There's also a sweepstakes where you can actually win one of the shiny new cupcakey Smart Cars. (Watch out for chasers, though. You're gonna get chasers.)
Social media links and the feel-good, slightly quirky TV spots appear below the drop. They speak to the youthful, pursuit-of-happiness quality simmering just under the surface of tired overworked growed-ups. For a second, we actually missed trans fats. HIGH FIVE, Luckie & Co.!
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HBO follows up on the ridiculously-lauded Voyeur campaign with Imagine.
Visually, it's a storytelling mashup of the social cloud and the Mac Cube: a series of stories are told from different perspectives, and you'll need to see all four sides of each to get a complete picture of what's going on.
Production quality is, as always, Home Box Office-caliber. The first one we saw was Art Heist, and it sucked us into its drama-ridden tentacles with a quickness -- once we got the damn site to load. (Small price to pay for good ol'-fashioned passive entertainment.)
Also, doesn't seem to work on Firefox. Fix, somebody, fix!
To convey the endless possibilities to those choosing to avail themselves of Converse's new customizable sneakers, Anomoly created a collection of mutant (customized, get it?) animals which will appear on banners and on wild postings throughout New York.
The work is freaky but interestingly original. You can see it all here.
Oh wow. Way to introduce a new car! To hype the new MINI convertible and coupe, two twins who are referred to as Two Untamed prep us for the vehicles, unveiling at the Frankfurt Motor Show.
The pair have done several other videos leading up to this one which tease and don't show the vehicles. This last one shows us the goods. Sweet ride.
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