Church of Apple Gets Its Macbook Air

OK, Mac lovers. Here's the new Macbook Air commercial for you to drool over. And, really, what else is there to say? It's an Apple commercial. And, of course, we have Nalts' spoof.

Critter Gets Digitally Manipulated For Carlsberg Sport

Who doesn't love a commercial featuring a cute, cuddly animal who waddles innocently out of thw woods and then, all of a sudden, is taken over by a bunch of digital manipulators and truned into a world class football (soccer) player? Not us. We love manipulation. All kinds of manipulation. And we bet you do too. So enjoy this Carlsberg Sport spot.

Marines, the True American Idols Debut on 'American Idol' Wednesday

During the Wednesday night episode of American Idol, The United States Marine Corps will debut a commercial called America's Marines which supports the Our Marines website that tells the stories of current and former Marines and why they serve. The site also contains documentaries of the public's interaction with the Marines during the filming of the commercial and during other encounters. It's the website, more than the commercial itself, that offers a deeper look into the life of a Marine as well as America's appreciation for them even if they don't agree with the politics behind their deployment.

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Arnold Deflates Egos With One Show Annual Design

Now here's an award show annual we love. Bluntly pointing out the fact you're either good enough to have won an award and be in the book or you suck and you're not, Arnold crafted an interactive annual of sorts for this year's One Show Annual. Along with the book, will come stickers you can affix to the front and spine of the book listing the pages you and your work are on or, if you aren't so lucky, a sticker that reads simply, "Not In." Oh the cruelty of it all! But hey, you know some of us need our inflated egos smashed every once in a while, right?

Cavemen Prove Focus Groups Kill Great Ideas

These two videos from DraftFCB Hamburg examine the idiocy of focus groups and why it's silly to rely too heavily on them. In the videos, one caveman moderator and three caveman panelists turn great ideas like fire and the wheel into useless inventions no one would ever need. It's humorous enough and hits home perfectly the notion a bunch of random people will, undoubtedly, kill a good idea every time.

Idiocy of Expense Report Receipts Likened to Butt Photocopying

There seems to be some debate regarding the meaning of the boss in this Subway commercial reacting to his employees ass by saying "oochee mama." When the employee asks the boss if he can just photocopy his ass in response to the boss's request for some random lunch receipt, we get that the ad is poking fun at the insanity of expense reports and the ridiculousness of requiring intelligent, grown adults account for every last cent they spend. But we wonder what exactly what the copywriters meant when they had the boss say "oochee mama." Is he gay and admiring the guy's ass? Is he just freaked out at the fact someone is mooning him? Whomever wrote this ad, please explain.

Agency Requests Problems to Solve...For Free

And if you haven't heard, here's Trumpet Groups riff on the RFP, its Request for Problem. The agency, changing the direction this sort of communication usually flows, wants marketers to submit their problem to which the agency will reply with a solution...for free. Of course, Trumpet hopes their solutions are so good the marketer will call for more work and pay next time around.

It's an interesting approach. Or you could just label it yet another example of agency laziness, in this case making the client do all the upfront new business legwork. But we're sure that's not the case here.

Swiffer Needs Your Help For YouTube Contest

Calling all bored creatives! Swiffer needs you! Swiffer has teamed with Warner music for a YouTube "Swiffer Break-up Music Video Contest" in which contestants create break up videos explaining how they broke up with their old cleaning product and switched to Swiffer. There's just one problem. There's only two entries so far. So, come one. Help out. Don't let let Swiffer suffer the embarrassment of hosting a YouTube contest in which no one participates. Besides, you could win $15,000.

Sony VAIO TZ Takes Flight in New Hispanic, Latin America Campaign

To introduce Sony's ultra light VAIO TZ, Los Angeles-based agency Ignited has taken the light-as-paper metaphor to heart with new print, outdoor and TV work, part of the brand's ongoing "Like No Other" campaign. While we're not sure we'd be fond of our laptop suddenly fluttering off in the wind or getting snagged and carried off by a flock of doves, we do think the metaphor is beautifully crafted. Besides, we still have faint memories of high school physics and realize that, even at 2.5 pounds, the TZ isn't likely to stay aloft for too long.

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Woman Who Doesn't Need to Lose Weight Bangs Head to Lose Weight

People are always trying to lose weight. There are millions of books written to help people lose weight. We have health clubs on every corner. And we have an endless supply or advertising urging us to do the wackiest of things to lose that weight.

Created by BSUR Agency and directed by First on Mars director Hugo Keijzer, we have yet another ad (for Get in Shape magazine) which mocks all those wacky methods by using a wacky method of its own. There's only one problem with this ad. The woman in the ad is perfectly fit and doesn't need to lose any weight at all. Though she does strip down to her underwear and that's never a bad thing in advertising.