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Some might say user-generated ad campiagns are so 2007 but not Samsung who partnered with Brickfish to bring us a video contest in whick people can submit their own versions of Pussycat Doll lead singer Nicole Scherzinger's single "baby Love." The contest is to promote Samsung's camcorder. The winner, determined by popular vote, will take home a Samsung 40 inch LCD HDTV and an MX10 flash memory camcorder.
Predictably, most entries are about as good as early round American Idol contestants but we're not going to not get all Simon Cowell nasty and ruin the fun. Rather, let's wallow in the amusement the YouTube generation gleefully shares with the world.
Brickfish has enabled and is tracking the viral spread of these video as they make their rounds off the contest site and into the internet ether. There's a cool chart that displays the spread and the viral path the videos took.
There is just way too much complexity to ABC's Lost and everything that goes with it to actually attempt to describe and explain everything. However, while trolling Flickr, we found some images of billboards for Oceanic Airlines, the name of the airline that is featured in the series. A new alternate reality game, Find815, has been launched which features videos of a person, Sam Thomas, who is supposed to work for Oceanic and whose girlfriend Sonya was one of the flight attendants.
You have to be really obsessive about the show to like this sort of thing but we spent some time with it and found it to be quite interesting and comprehensive. So that you can all start where we did, here's the link to one of the billboard photos on Flickr. They are actual billboards which appear in seven American cities, Seoul, South Korea and Sydney Australia. Here's a link to a very minimal press release. And here's a link to a blog that appears to be tracking or is part of the campaign itself. Have fun.
"And the people of Iowa heard him, and chose to roll the dice," wrote Arianna Huffington last night, in a tone slightly reminiscent of the Old Testament.
Having dived headfirst into the choppy seas of political advertising (with help from Silverstein) in November, Huffington triumphantly positions Barack Obama's Iowa win as reason one and all should celebrate.
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14 years ago I started watching NBC's ER. 14 years later I'm still watching. Despite Marc Berman's continual trashing of the show in his MediaWeek column and his urging NBC to cancel, the show continues to shine. It's had its ups and downs but it continues to deliver solid, entertaining drama.
Last night's episode really stood out. After a nine-year absence, Gloria Reuben's Jeannie Boulet character made an appearance with her son who, as she did many years ago, suffers from HIV and was treated by Dr. Pratt who was undergoing difficulty maintaining his status as chief of the ER.
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Chemistry.com has launched a follow up to its Hanft Raboy and Partners-created Come as you Are campaign with two new print ads attacking eHarmony's apparent refusal to allow gays and those who choose to have premarital sex to match using its dating service. It's long been reported eHarmony Founder Dr. Neil Clark Warren is a fairly evangelical Christian who has made his beliefs known regarding gays, lesbian and other things not "perfectly Christian."
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To promote Carson Kressley's new Lifetime series How to Look Good Naked, 160 women will parade their way to New York's Times Square today via taxi and subway wearing bathrobes while conspicuously carrying their bras in one hand. One assumes, they ladies won't really be naked under their robes. One also wonders what idiot decided to stage this stunt in the middle of winter. With chilly temperatures, 360 320 (all those erect nipples distracted us from our math calculations) erect nipples are likely to knock a building or two down.
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Muck about with Muck About, a Match.com game for UK residents more interested in beer and french fries than "icky" things like flowers and chocolate, courtesy of TAMBA.
Because yobs need love too.
This Smartwool campaign by TDA ADVERTISING & DESIGN, Boulder, suggests Smartwool's sheep can outdo seeing eye dogs, gun dogs and St. Bernards. Very cute.
The tagline: "Sheared from the smartest sheep."
We're not sure why Smartwool thought endearing smart sheep to us would make us want to buy socks made of said sheeps' hide. But this isn't really the time to protest. We are wearing woolly socks now. They are warm and cozy. And if exchanging them for cotton socks would give a smart sheep its groove back, we would say no.
Earlier this month, we wrote about Butternuts Beer & Ale farm-themed campaign that's gracing the CBS SuperScreen in Times Square through New Year's Eve. As a follow on to the campaign, the brewer's agency Woods Witt Dealy & Sns have cobbled together a Drink Responsibly video about getting smashed. And this kind of smashed involves an angry billboard and a bunch of beer cans.
Ever consider funding the Sean Kimerling Testicular Cancer Foundation?
If you haven't, watching a man dressed like balls get slammed into a window might convince you to. And even if it doesn't, you might wander into a bathroom to check your 'nads, which is almost as good.
(Sidenote on the video: Giant pubes on the ice! Giant pubes ON THE ICE!)
See more videos by agency Struck at Carpe Testes (aww, cute URL).
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