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Here's a spot by DeVito/Verdi, USA for For Eyes. It's called X-Ray.
Recall the type of specs you dreamed of having when you were a pervy little kid. Now imagine that's a viable request.
The ad asserts that unless you can get a pair of eyeglasses that act above and beyond the call of duty, you really shouldn't be paying so much for them. Clever clever. This little gem was discovered on Ads of the World.
We've thought this at the end of every year for a long time but now it's ben made official. It seems 2007 has been dubbed The Year We Finally Ran Out of Ideas and that sentiment has taken on the for of a cartoonish re-cap of the year in which sequel-itis, Orville resurrection, the Dentsu scandal and Sony's rabbits are given their proper spot in the compendium of the year's work.
"You can't domesticate a server!" snarls one critic in this corny but clever ad for Windows Home Servers.
Adding uncharacteristic, and shyly controversial, color to a mundane office tool, Microsoft -- with (lots of!!!) help from Creature -- repositions the server as a domesticated animal.
The idea is that a stay-at-home server better assists remote knowledge workers in a more productive environment -- at home (a truly revolutionary idea, yada yada). The campaign also draws parallels between servers and stay-at-home dads. This side-snicker take on real-life issues reminds us a little of early Vista efforts.
See microsite. Promotional material also includes a book entitled Mommy, Why is There a Server in the House?, for sale on Amazon.
Hey, this is pretty nifty. CT-based Shift Control Media, which builds casual games for marketers, has relaunched its website with help from Vancouver's mod7.
The site vibes like an RPG game: You're an alien exploring human behavior and interning at a Madison Avenue agency. The reading's a little heavy compared with the few instances of action, but then again you get to hear bullshit words like "synergy" from alien ears.
The alien also observes that "all the attractive humanoids work in marketing." Hell yes, little green man.
For client AT&T, BBDO enlisted Aardman Productions, the folk responsible for Wallace and Gromit and Chicken Run, to put together this quaint little holiday ad. It's lighter and funnier than what we'd expect from AT&T, which bodes well, at least for Christmas.
In the spot, a gingerbread son (who sounds too old to be living at home) asks his dad (who's busy roofing) if he can have a GoPhone. Dad agrees. Shortly afterward, a giant human hand takes a chunk out of his house.
Aww. It's practically a cautionary tale.
Sucking helium solely for the effect it has on your voice is a time-honored tradition among kids, and probably the only instance of substance abuse you won't get vilified for.
Couple that with an effort like Elf Yourself, and you've got a bonafide interactive promotion for Alvin and the Chipmunks, the feature film based on our favourite childhood show. (Next to Shera and He-Man, anyway.)
Hit Munk Yourself to get "munked," (Get it? Chipmunks?) without the helium. It's definitely safer, even if it cuts the fun in half.
Catch our munked rendition here. And read more about the customizable viral craze, and how it relates to our old buddies Alvin, Simon and Theodore, at Brandweek.
If you saw Idiocracy, you know what Brawndo is: the energy-pumped thirst mutilator that's so potent it replaces water, even for crop irrigation.
Now you can use Brawndo to water your own plants, or at least soothe you while thirsty. The drinks are slated to start appearing at 7-Elevens, says Uncrate.
zig, Chicago built this playful, tamely sadistic little site, Dino Central Park, to get kids to watch Dino Death Trap, which airs on the National Geographic Channel this Sunday.
The rules are simple, the results entertaining: pick a dinosaur. Embody the dinosaur. You're presented with a nighttime view of Central Park, and every time somebody walks by, you push the ROAR button!
We forgot how much we liked dinosaurs.
Yes, it's car ad. Yes, it shows the car. Yes, it shows the car driving briskly on a snow covered road. Yes, it's Christmas (oh, sorry...holiday) themed. But this one is a bit different. Not that much different but different enough to keep our attention. but only just. And, if we arrived home with that poorly cared for thing atop our car, we'd head right back to the farm and get another. Yea, yea, Audis can drive fast on snow but not that fast.
It was created by Venables, Bell & Partners and edited by Phoenix Editorial & Designs. And despite what you might think, we like it. Just the right amount of sell. Just the right amount of holiday tie in. And just the right amount of hook to make it interesting.
After viewing this commercial for Romania's Post Office, we feel the need to go hand write a nice, long, heartfelt letter to the old college girlfriend telling her how much we still love her and how we wish...OK...so that'll never happen but after watching this Tempo Advertising-created ad, you just might want to. Who knew writing a letter was such a big deal.