Euro RSCG, Chicago has awakened pasta brand Barilla from its seemingly long ad-sleep with a new campaign called "Discover Italy. Discover Barilla."
The microsite (disable your pop-up blocker) fuses Italian culture with regional -- and totally pasta-centric -- recipes. While salivating for pesto you can explore Cinque-Terre and Parma, with more locations to come in '08.
Here's a print from the campaign. Just the look of it makes us hungry, and a little lonely for a warm Italian mother clutching a rolling pin.
It's always scary when an ad imbibes you with fond memories that aren't actually yours.
New take on the speed-dating thing. We give you speed introductions, courtesy of WooMe.
Hoping to drag the power of the first impression outside the domain of quick-fix courting, WooMe users join little clusters of users segmented by interest, sex and age -- not necessarily for romantic reasons. (There are "ladies' night" and sports fan groups, for example.)
When the music starts, you've got about a minute to video chat each group member, one at a time. After that, you decide which users you dug and click "I'm Woo'd." If you're woo'd by somebody who's been woo'd by you, the pair of you drop a dollar for contact info.
Tomorrow on VH1, MTV and Comedy Central, among others, Converse will be launching the first leg of "Disruption."
Guided by Anomaly, the campaign consists of nine :15 and :30 spots that marry "disruptive" -- or at least interesting -- messages to a passel of new artists.
We dig its simplicity, lack of major time investment on users' parts, and the jam-pack of little factoids. For a taste, see Three Chords. It's powerful, in its own little way. The featured little girl is from a band called Care Bears On Fire.
A contender for the Velvet Underground? Why not -- at least post-Nico.
Copyranter points us to a Czech commercial that illustrates something that, at certain points in in his life, every man wishes was possible. While commenters deride it for its possibly sexist nature, if the roles in the spot where reversed, as they often are in real life, would anyone be complaining? No, we'd be laughing just as we do at most ads which portray men as blithering, complaining idiots.
So no matter whether you are male or female, enjoy what this commercial has to offer. An instant off button for your annoying bf/gf/spouse.
Pity the peppy pepperoni and the odoriferous onion who, in a backhanded celebration of Hungry Howie's flavored crust pizza, have to take a backseat to the chain's "completely unique," eight flavored delight which surrounds its pizza's, Yes, once again, pizza makers will do anything to get people to eat the lowly crust. But at least Howie's, in light of every other pizza chain tweaking its crusts, can do it in a "yea, whatever" way that you have to admit is at least a little bit funny, right? Tattoo Projects created.
German pen company Stabilo, much like a 16 year old boy sorting through the girls in gym class to choose the one who will fuel his masturbatory endeavors while trying to fall asleep that evening, has crafted an ad only a 16 year old boy would appreciate. Oh who are we kidding? Every guy from 8 to 108 will love this ad. After all, when it comes to certain thoughts, behaviors and desires, guys never really grow up.
Because dividing us from our workday routine isn't ambitious enough, Wrigley's Candystand is doing its best to keep us from Thanksgiving family fun time too.
The new game is called Headcase. It's got an old-school Nintendo feel and you gather coins and break stuff with your head. Plus, you're pretty much walked through every level by helpful little information bubbles. It's not super challenging but if you're the type of person who enjoys the cheap high that follows immediate gratification, you will easily become a fan of Headcase.
Shit, we wrote too soon. A series of spikes surprised us and now we're dead.
So Lucky Brand Jeans, the company that traversed the States this past summer with its Denim Highway flower power bus, brings us Friday the 23rd, a Friday the 13th-style promotion complete with movie trailer that hypes its buy-one-get-one-free sale which, despite the title runs from November 18 to December 1. Of course, offering a sale on the biggest shopping day of the year is the entire point. Nothing's usually on sale that day because everyone is primed to spend ridiculous sums of money on pointless purchases anyway.
The LG Life's Good UGC contest is coming to a close and out of almost 920 entries in toto, prime meat has been whittled to 20.
Each won a Chocolate phone, or a portable DVD player if they happen to be living in Canada. A winner among them hasn't yet been chosen by viewers.
In Christmas Dinner, a bustling family talks to each other with nothing but quotes from movie classics, presumably rented at Blockbuster.
Nothing warms our hearts like hearing a little girl go, "Say hello to my little friend!"
Cute ad (courtesy of DDB, Toronto), but will it save Blockbuster from deathwatch status?