Five Legged Runners Celebrate the Many Angles of Fila Shoes

Ouch! That looks like it hurts. Besides, who needs five legs? Oh wait, it's just a sneaker ad. Sorry. Apparently, Fila wanted to show the many angles of their new Unico running shoes in a campaign from agency Santa Clara in Sao Paulo. Anyway, it's weird looking and it caught our attention.

Animals With Boobs, Booties, Packages, Orgiastic Rituals Amuse

Indeed oddity reigns supreme in this French Orangina commercial during which animals with bikini-clad breasts and Speedo-clad packages cavort in some strange mashup of The Jungle Book and Eyes Wide Shut. There's even a little Flashdance in there too, It all culminates with the orgasmic bursting forth of Orangina bottles ridden by Zebras who unleash a Scary Movie-style blast of excitement all over a bikin-clad rabbit. Yes, you read that right.

We love it purely for its over-the-top presentation and we hate that we'll never see it on TV in America. Although, who thought those Herbal Essense orgasm ads would ever fly?

FFL Paris created the spot. Th Mill, Stink and Psyop produced.

Drew Barrymore Joins Parade of CoverGirls

It would seem at the rate CoverGirl plows through celebrities for its ad campaigns there'd be none left to fill the company's ravenous appetite for new faces. Not that Drew Barrymore is a new face but she's the latest to step into the CoverGirl campaign and, thankfully, one that doesn't seem as fake as the parade of supermodels CoverGirl and other fashion brands have used in the past.

In the spot, which is very simple but visually very beautiful, Drew dances around for the photographer in what was supposed to be a teaser trailer to show the client. The client liked it so much they went with it. Created by Erricson Fina, produced by HSI and edited by Version2, the post is airing now.

'Mariah Carey' Winner of Photobucket Celebrity Chick Contest

Photobucket has announced the winner of its month long Celebrity Chick contest which asked people to send in images of themselves if they thought they looked like a celebrity. It was a promotion for the record label Disturbing Tha Peace and the label's recent single, Celebrity Chic with Ludacris, Chingy, Steph Jones and Small World.

Laura Pasqualoni was the winner with judges deeming her the best look-a-like to Mariah Carey. You can check out all the contestants here as well as the Celebrity Chick single.

Imported Oranges Not Good to Eat But Good For Ear Muffs, Knee Pads

Now here's a campaign that knows how to have fun. There's not many products you can slam while at the same time touting them as superior but that's what Florida's Natural is doing with its Orange Diaries. On a blog and in videos farmers Dave and Gus find all sorts of uses for imported (read, bad) oranges from using them as knee pads, ear muffs, pencil holders and a yo-yo. Simple. Amusing. Different.

Guinness Does Honda Cog...For $21 Million

We've seen this Guinness ad. Have you? it falls squarely into the Honda Cog category. We're not saying it was a one take shot like Honda Cog was but it's pretty spectacular in its own right. It's said to have cost $21 million. That's a lot of money for a short lived commercial but one assumes it costs what it costs to make detail like this happen. We're not sure we like this spot or not. We admire its effort but it just doesn't seem as clever as the Honda Cog spot.

Some, though, might argue it's far more clever due to it's expansive nature as compared to the laboratory-like setting in which the Honda Cog spot was shot. As with anything, it's a matter of opinion. But $21 million is a lot of money to spend on a commercial. Especially one that isn't original. Then again, neither was the Honda Cog spot. But we're nitpicking here. It's a good spot. It's fun to watch. AMV/BBDO created.

Shoe Designer Gives Poetic License to Customers

Adhering to its company mantra, "Any company that takes poetic license with its shoe designs ought to allow consumers poetic license with its website," UK-based woman's shoe company, Poetic Licence, has handed over website design responsibilities to site visitors who, with a set of tools, can craft a personalized version of the site which can also be used as the person's desktop.

Durhan, NC-based The Republik did the work for the U.S. launch of the shoe company

Mullen's 'Mullenteers' Assist Hands-On New Orleans With Clean Up

Even if it finds its way to a press release in a bid for publicity, you can't fault an agency for sending 30 of its employees to New Orleans to assist Hands On New Orleans with the continuing post-Katrina clean up. In partnership with its client, The Stanley Works, Mullen sent 30 "Mullenteers" from its Wenham (Boston) and Detroit office to the city last week armed with Stanley Tools and sixty hands to paint, construct, plumb, roof or anything else that needed doing.

The Stanley Works provided all manner of tools including tape measures, hammers, levels, saw horses, tool boxes, pliers, power staplers, clamps, laser levelers, inflators and mechanics tool sets, all of which will remain with Hands On New Orleans for continuing use.

Nice work, Mullen. So when are you guys moving to Boston? That's what we keep hearing.

Pen Cures Restless Mind Syndrome, Reveals Office Secrets

So you're sitting in the lecture hall listening to the professor drone on endlessly about some inane topic that you'll never have use for during your lifetime. All good, right? Just rest your head on your hand and take a little nap until it's all over, right?

Yet another pointless class you have to take just for credit until...wait...what was that? Was that a thong? A thong?? The professor wearing a thong? OMG, that just doesn't happen. And a strategically placed tattoo...that talks? That never happens. Well, except, of course, in commercials which is exactly what this is; a promotional video for the Livescribe pen which promises to cure Restless Mind Syndrome otherwise known as thong-induced blackouts.

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Strangely, Hitler's Star Shines at ad:tech

Its three-minute length made us iffy about watching it but we're glad we did. It gets really funny when he starts talking crap about Super Mario and spitting all over the place.

If the responses on YouTube are any indication, Hitler tapped a prominent fear when he lamented being left with only "a shitty N64" to comfort him.