Frozen Babies Found In Grocery Freezers, Child Abuse Prevented

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If you live in France and happen to have found a baby in the frozen food section of your local grocer, fear not. This isn't the latest baby dumping stunt by a distraught teenager; it's just a home-grown campaign to promote France's national child abuse phone number, 119. Another clue this isn't one of those baby-in-a-trash-barrel things: the babies here are tiny, plastic and wrapped in bags like toys.

It's not a sanctioned campaign but a one-off from a group of people who think the cause needs greater promotion. We're not sure what we'd do if we found a frozen baby while reaching for a bag of frozen peas but we sure like the approach these guys took to call attention to the issue. Watch the video.

by Steve Hall    Oct-29-07    
Topic: Good, Guerilla, Point of Purchase, Specialty, Strange



Tea-Sipping Monkey Channels Plush Socks in New PG Tips Ads

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Fans of the long-running PG Tips chimp ads will be happy to know the simian is back. (As a sock puppet, sure, but CAPS may call this innovation.)

Founder Duncan Richardson of JDI Integrated Advertising told us that the PG Tips chimps are among the most beloved ad icons in the UK, with campaigns running 20 years deep, give or take a little.

Now the monkey's got an up-to-date left-field wit, a broader sense of drama, and a strange kind of innocence that can only be conjured by braided cotton and beaded eyes -- all of which you can see in The Return.

Monkey (or triangle teabag?) fans can hit PG Tips' Monkey Store to buy shirts, or monkeys wearing shirts, with stuff like "Mr. Shifter?," "3% invisible" and "Monkeh!" printed on them -- none of which we understand, but that only makes it funnier. (And we're not even high!)

We are leaning toward the flirty pink "Back to mine for a cuppa?" That monkey is raunchy.

by Angela Natividad    Oct-28-07    
Topic: Commercials, Good, Online, Trends and Culture



SF Zoo Uses Word Associations to Drive Traffic to Animal Kingdom

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This simple three-note spot convinced us, in just 10 seconds, that we need to visit the zoo.

Badly.

And you probably do too. Props to Fresh Creation for pointing it out.

by Angela Natividad    Oct-26-07    
Topic: Commercials, Good, Promotions, Video



League of the Blind Turns 'Blind Calls' into Generous Gestures

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Our name starts with A. So when people we know slam or rub their phones against something, we're often the unfortunate recipients of an accidental call. Because of this, we've heard a lot of conversations we didn't exactly want to hear, including:

- A business acquaintance fight with his girlfriend
- Our best friend having sex
- Something that sounded really painful involving a cat (maybe?) and a bird

To save us from this mishap and help raise money on the side, Belgium's League of the Blind turned this common occurrence into a marketing campaign.

more »

by Angela Natividad    Oct-26-07    
Topic: Campaigns, Cause, Good



Levels of Homeland Security are Easily Illustrated with Paint Swatches

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The internet, coupled with a war that's making everyone crazy, makes politicians out of the most unexpected people.

And no, we're not talking about Stephen Colbert.

In this case we're talking about Pittsburgh Paints, which allegedly sponsored the ad at left to take a poke at homeland security while advertising its soothing and well-named series of colors.

Honey Pot would look nice on the ammo den we just built under our living room tables. Thanks to our chum Brian A. for pointing it out.

by Angela Natividad    Oct-26-07    
Topic: Good, Online, Spoofs



Lufthansa Highlights Cultural Rumors With Video Contest

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Lufthansa has launched RumorTravels, a campaign which highlights the prevailing stereotypes about countries around the world and why "You'll never know if you don't go." In several videos, countries such as Sweden, Germany and France are imagined by would be travelers.

There's also a contest which encourages people to submit rumors about a foreign country in the form of a video or a story for chance to win two round trip tickets from the U.S. to anywhere in Europe. We'll take Sweden.

by Steve Hall    Oct-26-07    
Topic: Campaigns, Good, Promotions, Video



Oddly Quirky Commercials Celebrate Environmentally Friendly Bank

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Here's a series of commercials for Vancouver's Vancity Savings Credit Union which promotes environmentally friendly financial products with goofy scenarios such as a married couple using aerosol spray while discussing the wife's use of the credit union's credit card that donates to environmental causes, and an Eskimo couple debating whether or not global warming is a myth.

See the enviro VISA, the climate change mortgage and -- our favorite -- the mixer mortgage.

Created by TBWA\Vancouver, the commercials are shot by OPC director Brian Lee Hughes using his usually quirky style and mood. They're not the best we've seen from him but their brand of humor seems to click with us.

by Steve Hall    Oct-26-07    
Topic: Campaigns, Commercials, Good, Strange



Anti-Smoking Campaign Offers Products to Make You Gross

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Today, the European Union has launched an anti-smoking campaign consisting of several videos that highlight the nastiness of smoking such as brown teeth, gray skin, raspy voice and smoky stench. Several videos mock these side effect of smoking by making them the price of entry and acceptance by creating products that actually create these side effect.

A man who tries to enter a saloon is turned away until he used a product that browns his teeth. A singer's producer doesn't like what he hears until she sprays her through that makes her sound like an old lady who'd been smoking for 40 years. A woman who looks too healthy uses skin cream to mask her skin with a seemingly more attractive gray color.

more »

by Steve Hall    Oct-26-07    
Topic: Campaigns, Good, Online, Video



Marilyn Monroe Gets Itch Atop Billboard

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The stodgy, staid medium known as outdoor continues to impress with its inventiveness and its creativity. That inventiveness and creativity is on full display from a billboard company itself. Stroer Out of Home Media launched a live billboard performance in Warsaw which placed a Marilyn Monroe look-a-like atop a billboard cat walk and creative underneath with rotating imagery of a man looking upward as the models skirt blew up as it did in the famed movie scene from The Seven Year Itch.

more »

by Steve Hall    Oct-26-07    
Topic: Good, Outdoor



Agencies Seek Midgets, Exotic Minorities, Handicapped

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Here's a series of hilarious, fake recruitment ads from Saatchi, McCann, Berlin Cameron United and TBWA\Chiat\Day. Modeled after actual recruitment ads, these ads quickly show their true colors. McCann wants blind people. Saatchi wants Black and Latinos. TBWA\Chiat\Day wants midgets. And Berlin Cameron United wants women..especially exotic minorities.

See? Even diversity in advertising efforts can be funny.

by Steve Hall    Oct-25-07    
Topic: Good, Spoofs, Trends and Culture










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