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No, you don't have to move to Nevada. Durex is conducting a cattle call for condom testers, ostensibly -- MBP wryly adds -- to find out how its products are performing.
"Sexual intercourse enthusiasts" who volunteer at the Condom Tester site get a handy-dandy toolkit with vibrating rings, condoms and lubricants. One volunteer gets $1,000.
Try explaining that one to mom and dad.
Anyway, we of course have registered because we're always good sports where a noble cause is concerned. Post-registration, the brave are invited to The Pants Whisperer -- which we've seen -- and Propose the Ring -- which we wish we'd caught earlier, because damned if a vibrating ring isn't a better take on the De Beers manifesto.
So Universal Studios Hollywood is scaring the crap out of people to help build awareness of the park and its Halloween attractions. Staffers dressed as monsters surprise unsuspecting guests and place the video of the encounter online for all to see. And...just like all those dweebs who stand and wave like idiots outside the Today Show window, everyone wants in on the action and some guests are seeking out the monsters in the park.
And not that we're complaining but why, why, why is there always a pair of big boobs captured perfectly in a still of a video which manages to find itself in a prominent position on the website? Oh wait, we get it. Boobs attract eyeballs. We're such an idiot sometimes.
Here's the next round of Sunsilk's Hairapy Lovebites series in which women discuss important issues such as how to plan for a puppy shower, whether or not it's appropriate to show your boobs off at work, the social status of a pedicurist, how a great haircut can cure all of life's problems and how the perfect guy is, without doubt, always a figment of one's imagination.
We watched all five episodes all the way through. That, my friends, is a better endorsement than any paragraph full of pointlessly fawning rhetoric. It felt like a TV show, not advertising. Yet, we clearly knew it was from Sunsilk. OK, OK. So we already knew that because the vids were sent to us by Jun Group Productions. But still.
Unlike Oldsmobile which tried to distance itself from its aging audience with the "It's Not Your Father's Oldsmobile" campaign, Beam Global Spirits is embracing the older generation for its Canadian Club whiskey by exclaiming, "Damn Right YOur Dad Drank It." Created by Energy BBDO, the campaign will launch in November with radio, out-of-home, POS and print. Ads will appear in Rolling Stone, Sports Illustrated and Sporting News, with additional placements in Playboy, Men's Journal, Esquire, Outside and Men's Fitness in December and into 2008.
Hauling out imagery 60's and 70's imagery from actual Beam Global employees and positioning Dad as a once cool manly man, ads state "Your Mom Wasn't Your Dad's First," "Your Dad Was Not a Metrosexual" and "Your Dad Never Got a Pedicure."
Are we seeing a full-on return to the glory days of the hard liquor cocktail when beer was for factory workers and wine was for sissies? Can we now go back to the three martini lunch, pinch asses in the afternoon and have three more martinis at night while watching Mad Men? We might not get any work done but it sure sounds like fun.
To endear a "rising star" to the hearts of jaded Warriors fans, 72andSunny, LA gives us "Who is Monta Ellis?" for And 1.
Picture a grip of :30 and :15 second home videos of people unpacking your every childhood accomplishment. That's what this campaign is for Ellis, the point and shooting guard of our home basketball team. Filmed during a family reunion in Mississippi, the effort shines brightest when Ellis himself ruminates over his childhood tennis trophy and calls himself cold vicious.
Watch Quickness here. It's loaded with speculation among family and friends about where the kid got his slick from. You can almost feel that Mississippi heat. And while we still don't know too much about Ellis, we have a broader understanding of David Banner's state spirit.
If you're wondering what the image is at left, it involves two guys pouring milk onto a pair of car seats. Later, these seats are going to be locked in airtight capsules and left alone for awhile, and then we're going to look at mold!
This is part of YES Essential's new Seeing is Believing demo, which shows you the effects of odors, stain and static on items that are protected by YES Essentials, and items that aren't.
(The latter is not cute.)
YES Essentials last indulged our ick factor with Splat the Mat, where we got to pour stuff on a really clean woman.
Props to Erwin-Penland for knowing we like watching things get gross. So many products focus on ridding our lives of this compulsion. EP obviously knows better.
Final reactions to the last installment of the Crush, Toronto campaign for Douglas Coupland's The Gum Thief:
- Roger, pt 3: If people wore costumes 365 days of the year, it wouldn't be cool, it would just be Second Life
- Bethany, pt 3: This clip was chillingly short. We think she is going to kill herself, or at least try, for attention's sake
- Glove Pond, the novel within the novel, pt 3: Gloria and her husband bond over dinner party sadism. We like where this is going
And we have no idea why these ads are now compelling us to buy this book. Maybe it's because we actually did wait anxiously for each installment. Or maybe the thought of poisoning people at a dinner party -- or at least making their tummies hurt -- is almost appealing. Or maybe, once upon a time, we did scribble Anarchy symbols onto office supply shop property with felt pens.
It's anybody's guess, really.
Catch parts one and two here.
Not necessarily sure what to make of all of this but, if anything, when Joe Jaffe is involved, it's bound to be a gleeful tempest in a teacup though one which manages to capture quite a bit of attention as well as achieve marked significance and success. Jaffe asked everyone who was planning to buy his new book, Join the Conversation, yesterday on Amazon so that the book would climb the daily sales charts. And climb it did.
At 8:52AM, the book was listed at number 4,840. By 6:23PM, the book has risen to number 26 overall and the second most sold business book of the day behind Alan Greenspan's book. Whether or not cramming all his book sales into one day will make him more money is unclear but that doesn't matter to Jaffe. He wants to get people involved, more so that they normally would. He's turned the mundane process of buying a book into a communal event of sorts which is in complete alignment with the subject matter of his book.
This spot is called Beetle Boy and it's for the Make a Wish foundation. We like it because there are no harping celebrities and no witty ( red ) shirts. There's just a cute kid with an awesome yellow superhero costume, and a bunch of regular people who seem to care enough about him to help realize his dream.
Put together by the Kaplan Thaler Group, NYC.
Getting cheeky, the usually highbrow British Airways campaign goes for camp with a new site featuring comedian Pam Ann. Like that flight attendant you'd wish would wipe that annoyed look off her face, Pam Ann lightens things up a bit with mumbles, stumbles and pratfalls and she "auditions" to become a British Airlines flight attendant. Of course, she fails miserably but not before offering up a few laughs.