After 3 Weeks on a String, Gum Thief Proves Decidedly Worthy of Perusal

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Final reactions to the last installment of the Crush, Toronto campaign for Douglas Coupland's The Gum Thief:

- Roger, pt 3: If people wore costumes 365 days of the year, it wouldn't be cool, it would just be Second Life
- Bethany, pt 3: This clip was chillingly short. We think she is going to kill herself, or at least try, for attention's sake
- Glove Pond, the novel within the novel, pt 3: Gloria and her husband bond over dinner party sadism. We like where this is going

And we have no idea why these ads are now compelling us to buy this book. Maybe it's because we actually did wait anxiously for each installment. Or maybe the thought of poisoning people at a dinner party -- or at least making their tummies hurt -- is almost appealing. Or maybe, once upon a time, we did scribble Anarchy symbols onto office supply shop property with felt pens.

It's anybody's guess, really.

Catch parts one and two here.

by Angela Natividad    Oct-22-07    
Topic: Good, Online, Promotions, Publishing, Video



Joe Jaffe Climbs Amazon Book Charts With 'Bumrush' Stunt

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Not necessarily sure what to make of all of this but, if anything, when Joe Jaffe is involved, it's bound to be a gleeful tempest in a teacup though one which manages to capture quite a bit of attention as well as achieve marked significance and success. Jaffe asked everyone who was planning to buy his new book, Join the Conversation, yesterday on Amazon so that the book would climb the daily sales charts. And climb it did.

At 8:52AM, the book was listed at number 4,840. By 6:23PM, the book has risen to number 26 overall and the second most sold business book of the day behind Alan Greenspan's book. Whether or not cramming all his book sales into one day will make him more money is unclear but that doesn't matter to Jaffe. He wants to get people involved, more so that they normally would. He's turned the mundane process of buying a book into a communal event of sorts which is in complete alignment with the subject matter of his book.

by Steve Hall    Oct-22-07    
Topic: Good, Guerilla, Online, Publishing



Make a Wish Helps Wee Ones Realize Big Dreams

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This spot is called Beetle Boy and it's for the Make a Wish foundation. We like it because there are no harping celebrities and no witty ( red ) shirts. There's just a cute kid with an awesome yellow superhero costume, and a bunch of regular people who seem to care enough about him to help realize his dream.

Put together by the Kaplan Thaler Group, NYC.

by Angela Natividad    Oct-20-07    
Topic: Cause, Commercials, Good, Television



Pam Ann Takes Flight With British Airways

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Getting cheeky, the usually highbrow British Airways campaign goes for camp with a new site featuring comedian Pam Ann. Like that flight attendant you'd wish would wipe that annoyed look off her face, Pam Ann lightens things up a bit with mumbles, stumbles and pratfalls and she "auditions" to become a British Airlines flight attendant. Of course, she fails miserably but not before offering up a few laughs.

by Steve Hall    Oct-19-07    
Topic: Good, Online, Strange, Video



Jeweler Caters to East Side and West Side

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In a new campaign, jeweler Clara Williams thinks it has clarified the difference between New York's East Side and West Side. Euro RSCG crated the campaign to highlight the jeweler's selection of customized jewelery. No doubt Gossip Girl will have something to say about this.

by Steve Hall    Oct-19-07    
Topic: Campaigns, Good, Magazine



Digital Swami Helps Augment PC Efficiency

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Now you can go green in everyday life without using Blackle or looking like a poser. (No offense to people who are actually craaaazy about the Gap Red campaign.)

Marketing for Good, a blog that author Drew Neisser hopes will give marketers a conscience (eh?), drew our attention to the Green PC initiative by iYogi.net.

Green PC is like an Ayurvedic cure for computers. For $9.99 these people assess your unit, develop a special plan tailored to your computing patterns, and furnish you with tactics and setting adjustments for maximizing your PC's energy efficiency.

Sounds easy enough. As long as nobody's trying to force our chakras open, we're in.

by Angela Natividad    Oct-19-07    
Topic: Cause, Good, Online



Nokia: Not Just a Phone; a Cathartic Evolutionary Tool

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This short video was gleaned from Nokia's Go:Play press material.

Under the premise that three screens have dramatically changed human interaction and understanding, Nokia contends that its Nseries represents the fourth such screen. Charming (could be the organ music, though). Definitely more compelling than what came out of this, and let's not even talk about that maiming-computer thing they had going on.

Props to Fresh Creation for pointing it out.

by Angela Natividad    Oct-19-07    
Topic: Brands, Good, Online, Video



'Mad Men' Season Finale A Genuine Kodak Moment

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Ok, so it's an over the top dramatization but you have to admit that presentation Mad Men's Don Draper gave to Kodak for the Carousel slide projector was brilliant. You wish you gave presentations like that more often. Come on. Admit it. You know you do. That Kodak moment was the defining moment of the season finale of AMC's Mad Men which, despite critical debate, has turned out to be a great show - good enough for AMC to renew it for another season.

During the episode we also find out up and coming creative Peggy Olsen was promoted from secretary to Junior copywriter (no small feat for a women in the early sixties one must admit) and that she's pregnant and didn't know it! Or just denied it. The father? Pete Campbell? Did enough time elapse between their office dalliance earlier in the season or is the father someone else? Intriguingly, Peggy was promoted by Don to work on the Clearasil account which Pete, through his wife's rich family connections, just snagged. Needless to say, he's being painting as the whipping boy, emasculated by his family, stomped on by his boss and forced to suffer - oh the horror - the indignity of working with a woman!

more »

by Steve Hall    Oct-19-07    
Topic: Cable, Good, Opinion



Keep Your Vaulted Ceilings; We Want Squalor

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WONGDOODY, LA is on a pro-bono mission with the Venice Community Housing Corp to draw attention to the one in 32 homeless living in the area.

With flyers pushing "Dumpster Alcove w/ Fecal Matter 4 RENT" and ads like the one at left featuring in the for-lease sections of papers like The Argonaut and LA Weekly, the effort does two things:

- Highlights real "living options" that the homeless have to deal with
- Pokes fun at euphemisms realtors use to promote less-than-savory real estate (who could say no to "purvy lurkers" and "mysterious stains"? It's so Dickens)

Since the launch of the campaign, the VCHC reports double the number of calls and website visitors. We wonder how many of those calls were actual inquiries about renting in squalor. There's something so bohemian about demanding a challenging atmosphere.

by Angela Natividad    Oct-18-07    
Topic: Cause, Good, Outdoor



Anthony's Pizza Tells Colorado Residents to 'Eat Me'

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Continuing its quest to bring New York-style vulgarities to the peaceful, mountainous region of Colorado, New York-style Anthony's Pizza & Pasta says "Eat Me" to residents from atop billboards, alongside buses, from within newspapers and on radio. When it comes to pizza, or any food for that matter, there really isn't a simpler, more direct method of conveying the primary marketing message. Cultivator Advertising & Design created the campaign.

by Steve Hall    Oct-18-07    
Topic: Good, Newspaper, Outdoor, Radio










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