Not necessarily sure what to make of all of this but, if anything, when Joe Jaffe is involved, it's bound to be a gleeful tempest in a teacup though one which manages to capture quite a bit of attention as well as achieve marked significance and success. Jaffe asked everyone who was planning to buy his new book, Join the Conversation, yesterday on Amazon so that the book would climb the daily sales charts. And climb it did.
At 8:52AM, the book was listed at number 4,840. By 6:23PM, the book has risen to number 26 overall and the second most sold business book of the day behind Alan Greenspan's book. Whether or not cramming all his book sales into one day will make him more money is unclear but that doesn't matter to Jaffe. He wants to get people involved, more so that they normally would. He's turned the mundane process of buying a book into a communal event of sorts which is in complete alignment with the subject matter of his book.
This spot is called Beetle Boy and it's for the Make a Wish foundation. We like it because there are no harping celebrities and no witty ( red ) shirts. There's just a cute kid with an awesome yellow superhero costume, and a bunch of regular people who seem to care enough about him to help realize his dream.
Put together by the Kaplan Thaler Group, NYC.
Getting cheeky, the usually highbrow British Airways campaign goes for camp with a new site featuring comedian Pam Ann. Like that flight attendant you'd wish would wipe that annoyed look off her face, Pam Ann lightens things up a bit with mumbles, stumbles and pratfalls and she "auditions" to become a British Airlines flight attendant. Of course, she fails miserably but not before offering up a few laughs.
In a new campaign, jeweler Clara Williams thinks it has clarified the difference between New York's East Side and West Side. Euro RSCG crated the campaign to highlight the jeweler's selection of customized jewelery. No doubt Gossip Girl will have something to say about this.
Now you can go green in everyday life without using Blackle or looking like a poser. (No offense to people who are actually craaaazy about the Gap Red campaign.)
Marketing for Good, a blog that author Drew Neisser hopes will give marketers a conscience (eh?), drew our attention to the Green PC initiative by iYogi.net.
Green PC is like an Ayurvedic cure for computers. For $9.99 these people assess your unit, develop a special plan tailored to your computing patterns, and furnish you with tactics and setting adjustments for maximizing your PC's energy efficiency.
Sounds easy enough. As long as nobody's trying to force our chakras open, we're in.
This short video was gleaned from Nokia's Go:Play press material.
Under the premise that three screens have dramatically changed human interaction and understanding, Nokia contends that its Nseries represents the fourth such screen. Charming (could be the organ music, though). Definitely more compelling than what came out of this, and let's not even talk about that maiming-computer thing they had going on.
Props to Fresh Creation for pointing it out.
Ok, so it's an over the top dramatization but you have to admit that presentation Mad Men's Don Draper gave to Kodak for the Carousel slide projector was brilliant. You wish you gave presentations like that more often. Come on. Admit it. You know you do. That Kodak moment was the defining moment of the season finale of AMC's Mad Men which, despite critical debate, has turned out to be a great show - good enough for AMC to renew it for another season.
During the episode we also find out up and coming creative Peggy Olsen was promoted from secretary to Junior copywriter (no small feat for a women in the early sixties one must admit) and that she's pregnant and didn't know it! Or just denied it. The father? Pete Campbell? Did enough time elapse between their office dalliance earlier in the season or is the father someone else? Intriguingly, Peggy was promoted by Don to work on the Clearasil account which Pete, through his wife's rich family connections, just snagged. Needless to say, he's being painting as the whipping boy, emasculated by his family, stomped on by his boss and forced to suffer - oh the horror - the indignity of working with a woman!
WONGDOODY, LA is on a pro-bono mission with the Venice Community Housing Corp to draw attention to the one in 32 homeless living in the area.
With flyers pushing "Dumpster Alcove w/ Fecal Matter 4 RENT" and ads like the one at left featuring in the for-lease sections of papers like The Argonaut and LA Weekly, the effort does two things:
- Highlights real "living options" that the homeless have to deal with
- Pokes fun at euphemisms realtors use to promote less-than-savory real estate (who could say no to "purvy lurkers" and "mysterious stains"? It's so Dickens)
Since the launch of the campaign, the VCHC reports double the number of calls and website visitors. We wonder how many of those calls were actual inquiries about renting in squalor. There's something so bohemian about demanding a challenging atmosphere.
Continuing its quest to bring New York-style vulgarities to the peaceful, mountainous region of Colorado, New York-style Anthony's Pizza & Pasta says "Eat Me" to residents from atop billboards, alongside buses, from within newspapers and on radio. When it comes to pizza, or any food for that matter, there really isn't a simpler, more direct method of conveying the primary marketing message. Cultivator Advertising & Design created the campaign.
Back in the day a guy named Aarif Smaks (or not) was a famed dance instructor. In Finland. Far, far from Studio 54. Diesel has taken (or created) this bit of geriatric disco fever and created a sneaker ad out of it for the brand's Diesel Freezy Sneaker.
Complete with seemingly planted comments like this, "love it... I danced the same way until I put my back out many years ago doing the disco boogie woogie will try again once I get to the diesel store that sell those sneakers. I'll tell my dance troupe on Facebook... love you," the video has achieved 11,768 views on YouTube since being posted yesterday.
Anachronistic video footage + catchy old-school dance music gone techno = seemingly successful viral video.