Really Thick Fisherman And Really Cold Russians Hype Really Beer Beer

Here's a pair of commercials for the Swedish beer Falcon that pits man against man in a game of typical male oneupmanship. As men argue over who's beard is thicker and who can withstand the coldest of temperatures exclaiming "really thick" and "really cold," Falcon's "really beer" message is really clearly delivered. Again, simplicity wins.

The campaign was created by Saatchi & Saatchi Stockholm and produced by Social Club.

Lexus Winks: Even Classy Cars Have Naughty Streaks

Here's a wink-wink nudge-nudge type of spot meant to tell us that while Lexus would never actually approve of making doughnuts, tearing into corners or nailing sweet spots, its '08 GS is certainly equipped to.

We like to compare this subtle new tongue-in-cheek attitude to those gleefully bad-ass -- but still luxury-class -- Audi ads.

The spot, which debuted this evening during Boston Legal, is brought to you by Team One Advertising, LA, and visual effects firm a52. We wish Lexus would try being funny more often. Generally speaking it can be a bit ho-hum.

Wendy's Red Wigs Attack Heavy.com In Homepage Takeover

Tomorrow, Wendy's and its team of red wig wearing goofs will take over the Heavy.com site at 10AM EST for a 12 hour period. The site will be emblazoned with Wendy's and red wig goodies including the magical placement of the red wig atop people's heads in videos featured on the site.

While some may disagree, we think the red wig campaign is one of the best since "Where's the beef?" barring, perhaps, Dave Thomas' long running appearance as spokesman.

'28 Seconds Later' Makes Us Want to Watch Campy Horror

28 Seconds Later is a (completely left-field!) short film promoting the DVD release of 28 Weeks Later. It makes fun of -- but also revels in -- the gratuitous bloodshed and flimsy premises of zombie tribute movies.

It blew our minds. And then we ate them.

See the other three here. The shorts and website were designed by Kulavortex.

St. Mary's Brings Humor to Fancy-Free ER Scruples

It isn't often we see a health or mental care ad that doesn't make us want to kill ourselves.

But Mortar Agency for St. Mary's Medical Center gives us a pleasant surprise with these witty prints that look like they're destined for the college demo -- known for taking liberties when it comes to staying healthy. (Take it from people who've swigged out of the expired milk carton too many times to count.)

The slogan is, appropriately, "Get in. Get better. Get going." If only repairing a broken back was that convenient. (Who uses a spotter, anyway?)

Our other favourites include Extra Spicy? and Here Kitty, Kitty, Kitty. See 'em all here.

Peugeot 308 Gets Guerrilla-Style Introduction

In Portugal, the new Peugeot 308 got some guerrilla-style action courtesy of Torke Stunt. To hype the launch of the new model, two trucks were outfitted with giant, 3D objects in the shape of the number 308. Fifty eight wooden boxes were placed around Portuguese cities with peep holes containing a message telling people to check out the new model at a dealership. In airports, limo drivers held signs with the number 308, ads were placed atop departure and arrival screens and boxes with big 308s on them were placed on baggage claim belts. We're betting that last one wouldn't play well here in the States.

It's nice to see guerrilla efforts done campaign style. So often, they are just one offs. Good ones but one offs none the less.

Bud Light Unravels Mysteries We (Never?) Wanted Solved

Final Cut and DDB, Chicago show us why male opera newbs foam out of their tuxedos and why college guys so often select Pomeranians for pets.

(Assuming either of these things actually happen.)

The answer: Bud Light. Of course!

Coupland Narrative Keeps Depressing Storybook in Foreground

Crush, Toronto presents us with part two of the campaign for Douglas Coupland's novel The Gum Thief. In this installment of love and apocalypse to Muzak and stray stapling, we learn the following:

- Bethany is expectedly into crows
- Roger's dead ambitions sound familiar (ever want to be the next F. Scott? Have a seat, take a glass)
- Glove Pond, the fictional book within the book, is still about people drinking. Also, we're hellbent on incorporating the phrase "manfailure" in some future conversation.

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Timberland Recycles Commercial to Promote Eco-Friendly Boots

Arnold has repurposed its wall of rain spot which ran last year in Europe last year into an Americanized, full-on, politically correct, environmentally friendly campaign about Timberland's use of organic materials in its boots and how it's jumping on the carbon offset bandwagon. Carbon dioxide emissions associated with the campaign will be offset by Timberland's purchase of wind power from Western Massachusetts' Jiminy Peak Mountain Resort wind project. We're told the move will be equivalent to not driving 109,000 miles or planting approximately 44 acres of trees.

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Mod-Happy Geeks Make Hot Rods Out of PCs

Who needs Import Tuner or Pimp My Ride when you've got a mod shop for computers?

The custom PC-rigging site was launched by Future US and is hosting a monthly "gladiator-style" tourney for $2,000 in cash and prizes, courtesy of Microsoft.

We're not really sure what to say aside from that apparently geeks have testosterone too. So. When do the PC models debut? Is the MySpace Queen up for that? Oh wait, she's busy looking for love right now.