Extending their campaign with Keira Knightley, which began in August with a print campaign and an interactive storefront in early September, Coco Chanel has released a new film (oh God, did we just call it that?), called Coco Mademoiselle, and behind the scenes videos featuring Keira and the famed Paris apartment of Gabrielle Chanel. It's an art director's wet dream and we mean that in a positive sense this time. The work is beautiful. Very fitting for a brand such as Chanel. And who better, with her stunning beauty, to represent it than the beautiful Keira Knightley?
The new film, which you can view here, as well as on the site but you have to slowly wade through the apartment as the camera makes love to it, will be shown on movie screens and television. Joss Stone sang "L.O.V.E" for the film.
ichameleon group -- the cats notably responsible for the human Subservient Chicken, better known as Trevor the Mentos Intern -- have sent us their latest oeuvre: Guinness Hands.
Watch a pair of hands do zany things to zany music. It's very old-school Nickelodeon, and it kind of reminded us of Elle MacPherson's Drummer Girl, except without the whole lingerie aspect.
If you get really sucked in, you can actually use the keyboard to teach a pair of hands new gestures in your own film. Cute. Will it push beers? Who knows.
Mainly, we're happy because the agency didn't get high on its Mentos intern success and try replicating that across the board. You know, like 42 or Fuel.
Advertising is one of those exceptions where you don't want to see much recycling.
What do you get when you cross a nasal spray ad with Coke's Happiness Factory ad? An ad for the Irish energy drink Lucozade, of course. Created by Ogilvy & Mather in Dublin and directed by Shilo, the spot gives us a look at what happens inside a person's brain when they decide to consume Lucozade Alert. We just wish it were actually true.
Oh we love how some marketers know exactly how to attract attention on YouTube. To promote the new Fox movie The Comebacks, which aims to do for sports movies what the Scary Movie franchise did for horror flicks, videos of a very pretty, double-entendre spewing, huge breasted hottie in a low cut cheerleader's uniform spouting valley speak are making the rounds.
In the videos, cheerleader Amy, who is the proud owner of magnetically eye catching cleavage, sits in the locker room and in the coaches office of the team telling us things like how hot the players are and how quarterback Lance, who stared at her during cheer practice, is "way hotter than Trotter." All while stroking (jacking off?) a baseball bat she's placed between her legs as she mentally imagines it's the real thing.
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Adfreak has drawn our eyes to a new line of sandals called Ipanema, designed by Gisele Bundchen, whose modeling career has lasted longer than a lot of her counterparts' lifespans.
The Ipanema line is part of an effort to help save the rain forest in South America, the continent Gisele calls home. We like the throwback flavor of the television ad, which plays up the history of the Brazilian natives with less focus on Gisele's own attention-drawing features.
Not to say those assets don't factor into the print variant of the campaign.
This is the type of campaign that's always fun to talk about. To give back to the fans and kick off football season in Canada, NFL has teamed up with Budweiser to bring passionate personalities closer to the sport they love.
Ever wish you could be a cheerleader bodyguard for the Dallas Cowboys, or a leap guard for the Packers? Here's to hoping you win more than a shirt.
Toronto's Downtown Partners put together the Superfans campaign to ensure just that. One of the TV spots for the effort features Ed Anzalone, a big Jets fan, berating an oblivious neighbor for allegedly talking down about his team of choice.
It and two other Superfan ads now appear during NFL broadcasts in Canada.
Mountain Dew has a lot going on: from Prohibition songster revivals, to tattoo-inspired designs, to geriatric deejays.
Maybe to ensure each of these different personalities hits the right target, Tribal, Dallas has coordinated the first major redesign of the Mountain Dew website in three years.
The site is gritty without being too busy, and it definitely did what it was supposed to do. We targeted in on our favorite effort, the New York hand puppet video, and savored the Dew's efficiency.
This hotties versus geeks Guinness spot is making the rounds and we kind of like it. If you're one of those people who are so perfect looking and look like you could be in any commercial or movie or if you are one of those people who, well, sat on the sidelines most you life while action passed you by, this commercial is for you. Well sort of. It makes the beautiful ones all elegant and suave and the not so beautiful ones frumpy and clumsy. Oh well. It gets the point across.
Called "At Last," the spec spot was written and directed by Max Guitierrez of Ringleader Productions.
This game is awesome. Banking on the knowledge that most of us have enjoyed the fantasy of a good food fight but have had little opportunity to act on it, mono has created The Good Food Fight for General Mills' Eat Better America.
Gamers get to choose between three healthy dishes, based on splat factor, hurlability and stainage. Then they get to select a trash-talking, food-slewing chef.
We were disappointed at first because after choosing a chef, the site loaded a recipe page. So we thought we'd write the game off - then all of a sudden this crazy chef in a kimono comes leaping out of the frame throwing food at us and saying all kinds of wild things.
It was amazing. It was like playing a game of Street Fighter and finding our little characters come to life to harass us. It was like Animator vs. Animation, except with a tiny person and not a sociopathic stick figure.
Anyway, we lost the game, and in a manner most demeaning we were told to go clean ourselves up. Bummer. But in a good way.
So there's this YouTube video contest called The Savvies Make the Logo Bigger points to that asks people to submit videos illustrating how they plan to become Dollar Menunaires just like the stuck-in-the-seventies dude in the contest video does by showing how to save money by turning an old pair of jeans into a pair of shorts...too short shorts, that is.
One of the best responses we saw in the five minutes we gave ourselves to witness this not so bad piece of CGMish marketing came from YouTuber JamesatWar who shared with us how to save money by using less toilet paper.
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