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This is the first of a promotion by Crush, Toronto for Douglas Coupland's new novel The Gum Thief, "a story of love and looming apocalypse set in the aisles of an office supply store."
We're going to take a wild shot in the dark and say the innocuous office supply is Staples, because use of the word staples, the brand Staples and the object staples has hit us a few times. Of course, we could be totally wrong.
The spots cover three elements: protagonists Roger and Bethany, and The Glove Pond -- a novel inside the novel. Coupland narrates and each spot kind of makes us hate life, but in a funny way. We'd be receptive to reading the book, but mainly we feel compelled to sit around making staple animation. (See Bethany.)
It's safe to say that the last time Ty swept us -- or kids, for that matter -- off our feet was during the peak of the Beanie Babies era. That time is over; the innocent BBs have been shelved away, alongside Mattel's ubiquitous Barbie, in favor of fat-lipped multi-ethnic Bratz.
And like Mattel, Ty is fighting back. Meet Ty Girlz. They not only sport gigantic lips and doe-eyes; they also have their own virtual world.
None of which really mattered until we saw this ad called TyGirlz Around the World, which tells us Ty also has an off-color sense of humor. We're creeped out ... and we love it.
We hold a special place in our hearts for little girls carrying cupcakes because of an ad for the Church of Jesus Christ of Latter-Day Saints that we used to see all the time when we were kids.
To this day, it still makes us hungry for multiple halves of love-smattered confections.
Along the same altruistic vein (except without the whole changing-religions part), Merkle launched an interactive bakery called Cupcakes for a Cause to raise money for Cancercare. Every virtual cupcake sold means $1 toward research for a cure.
But talking of cupcakes would be lame if you couldn't actually eat one. The campaign also involves bake sales with sponsoring homes and bakeries. Oh heaven.
Hey, there's ads on toilet paper. Why not on the tissue paper that covers the table in the doctor's exam room? After all, there's nothing to do in those rooms but read six month old issues of Good Housekeeping and Redbook. Why not take in a Cialis ad that just screams, "Dude, you ain't got dick!" Maybe Cialis should just install pill dispensers too. After all, the best advertisement for Cialis would be a guy walikng proudly through the waiting room sporting a pants-ripping hard on.
You know you've got a winning YouTube video campaign when you have guys leaving comments like, "I want to see her doing you from behind" and "I confess I just busted a nut." And so continues the travails of Amy, the big breasted cheerleader for The Comebacks who has recruited her near equally big breasted friend, Cindy, to help call attention to the movie by having...a locker room catfight. Maybe it's just us but we have a feeling this video promotion is going to be far more popular than the movie itself. Then again, who thought American Pie would amount to much?
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The big research finding prior to developing the new TV Guide ad campaign? "That the consumer is not in love with TV - the consumer is in love with a particular show." And it took actual research to determine this? Hello? This is not a new finding. People aren't in love with the delivery vehicle. They're in love with what that vehicle brings them. Someone ought to tell the folks over at Disney who still seem to think the success of High School Musical 2 was due to love for the Disney Channel as opposed to the movie itself.
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Hrm. All right. These spots for the Honda Ridgeline are kind of clever. In fact, they remind us a little of that Honda Fit series we just looked at (with the comic-book headlines and abrupt punchlines), except a little less...
...what? Is it wit we're lacking? Well, they certainly make an effort. Watch tough meet classy, rugged meet spacious, tradition meet innovation, and rough meet smooth.
Due props go out to RPA and LA-based MJZ for the use of Chuck Norris, a lumberjack and lasers, though. It's rare when those elements don't coalesce into a hit of mind-boggling proportions.
For those seeking a hero in a beauty queen, Miss America has created her own browser to protect young girls from online predators.
Each site the browser accesses is filtered and approved by the Miss America Organization and the Children's Educational Network. It also reads email out loud and can instruct kids to do laundry or homework, based on parental programming.
Par for the course if she can improve the ratio for the 1/5 Americans who can't locate the States on a map. Miss South Carolina failed miserably in that regard, but maybe that's why she didn't win the crown.
This is awesome. Leo Burnett in Cairo put together this series of real-life-meets-pop-culture spots for client Melody Tunes, Egypt's first all-English music channel.
The effort goes in exact opposition to the hipster feel of iPod spots, which suggest your writhing rendition of the soundtrack in your head is actually sexier than it is. The parodies also touch lightly on cultural misunderstandings that occur when pop culture is imported.
This is something we can especially relate to, considering our mom thought "Hit Me Baby One More Time" was an anthem for masochists.
Onto the parodies: Smack That, Oops! I Did It Again, Candy Shop (50 Cent would be so proud), Don'tcha (we covered our eyes for this one), and Hang Up.
That zany little fat kid just cracks us up. He looks (and cries) like an Egyptian Cartman.
A new campaign from non-profit 1% For The Planet is urging companies to donate one percent of sales to a fund that feeds environmental causes. Created by TDA Advertising & Design, three ads place mock blame on several species with the headlines, "If the dolphins are so smart, they should start a small business and save themselves'" "Problem: The California condor is going extinct. Solution: The California condor should have more sex" and Why is it that the vast majority of sycamores cannot grasp even the most basic economic principles?"
Of course the copy goes on to state humans are really the only ones who can affect change and should do so by supporting environmental causes. It's a simple campiagn with a simple message and we think it works.
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