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After watching Dove's new Ogilvy-created commercial Onslaught, a follow up to Evolution, you might become a bit sickened you work in an industry that forces impossible ideals down the throats of innocent children. Now if you think that's overstating things a bit, just watch the new commercial. You know it's true. You know there are far too may "bigger, better, more beautiful, clearer, slimmer, fuller, trimmer" ads out there incessantly bombarding people with messages that basically say you're too fat, ugly, flat, dowdy, slobby for your own good and you simply must rush out and buy product after product after product that promise to turn you into a super model but will do nothing but drain your purse.
It might be because we're a sucker for anything with Jerry Bruckheimer-like theme music but we do think this new Saatchi & Saatchi created online promotion for Wendy's is pretty cool. It's a call to arms of sorts but not the military kind. Wendy's believes everyone should be entitled to a fresh, hot, juicy burger and not some frozen crap. And it's crafted a site to spread the gospel.
Those who join the cause can spread the word social networking-style by emailing friends and posting the character they create on the Wendy's site to one of their social networking sites. Points can be earned by spreading the word and by using the site continuously. It's pretty simple and a nice use of viral and social networking tactics.
After YPulse on Friday, we're a little crazy about the idea of Whyville.
Whyville's yet another post-Second Life virtual world, except it's for tweens. Its citizens are mainly female, with girls comprising over 60 percent of the populace.
To explain why Whyville is so cool, we'll use the Scion example. Whyville erected the first virtual dealership for the boxy vehicle, which ended up yielding more test-drives for it than any physical place in the world.
Now, Kids can buy Whyville Scions for 15,000 clams - and if they're a little short, they can hit the Toyota lending agency to finance it.
BBC, to promote its upcoming music event, electric proms, has launched two digital efforts. The first is an image puzzle in which you try to find the 80 bands in the image who will be performing at the concert. This sounds very similar to another effort we saw about a year or tow ago but now can't remember who it was for. Virgin?
The second is a song name writing competition called Live Song which asks people to come up with song names. Five winners will have their songs written and performed by bands that are part of the electric proms event.
The campaign was created by Fallon and Hyper Happen. Rubber Republik handled viral distribution.
Unleashing the anachronistic term "housewife" or perhaps simply tossing aside silly, politically correct euphemisms like "stay-at-home-mom," Frozen food home delivery company Schwan's claims (in a headline) "Research shows that 95 percent of housewives could use a housewife."
Now, AdFreak picked up on the lesbian vibe toward which this headline hints. We, contrary to what one might assume, believe that, yes, the job of a housewife, particularly if she's a doesn't-stay-at-home-mom needs all the help she can get. Why trek to the grocery store with three screaming brats when you can lock the snots in their rooms, order from Schwan's and down a gallon of Cookies 'n Cream while issuing missives via laptop to the hundreds on minions you oversee at the office from the comfort of your couch? Minneapolis agency Hunt Adkins created the campiagn.
We all know Second Life jumped the shark long ago but when an Ad Council campaign pokes fun at something you know it's really over. This PSA for obesity prevention has fun with Second Life oddities while urging people to wait 15 minutes before having seconds because, as most people don't know, it takes the brain longer to realize the stomach's full than the stomach itself. The ad points to a site, launched Thursday, called Small Step which, among other things, educates people on portion control.
Other elements of the campaign kick off next week.
We'd like to express our sincere appreciation for the creative and media teams behind this Gucci wallscape in New York City for the brilliance behind integration of media and creative. They actually worked together! When does that ever happen?
Placement doesn't get much better than this. Of course, the placement and creative could be a coincidental anomaly but we're going to ere (is that how you spell it?) on the side of optimism and give the creators here the benefit of the doubt. Unless, of course, someone wants to step forward and admit it was, in fact, purely coincidental.
Adrants reader Adam Silverthorne writes to tell us about some advertising he saw on a banana he bought this morning. While isn't altogether new, the tie in is brilliant. The ad is for Disney's The Jungle Book DVD. Complete with image of a monkey (chimpanzee?), the ad gets points for relevancy.
Acknowledging the lack of control men have over their eyes when in the presence of a lingerie-clad beauty, these ads for Fayreform are quite blunt about what's being ogled in these ads. In fact, the copy teases by saying, "Bet you didn't notice the guy in the ape suit/armadillo/Tyrannosaurus Rex." Here's one instance where stating the obvious actually works. See the other two ads in the series here.
Stella Artois has done a nice job elevating the online video to something much more that a simple add on to a website. The Stella Artois site uses video (a "full length film" if you will) as a navigational element. Created by Lowe, the film was shot on the set of Ingmar Bergman's last movie by members of the crew that work on The Illusionist and pauses every once in a while to offer up navigational options.