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When marketers assaulted MySpace with pseudo profiles, the whole thing came off and a lame attempt to leverage social media. For some reason, this doesn't seem to be the case with the growing proliferation of Facebook profiles and groups. Perhaps it's because it's not so much about profile but, rather, groups people can join if they're interested in the subject matter of the group. Perhaps it's becasue Facebook has a cleaner structure. Perhaps, it's just that time has past and the industry has caught up.
What do you do when you open a retail clothing store and no one comes? You take the store to the people, of course. That's exactly what Wexley School for Girls did for eco-friendly clothing company Nau in Seattle. The agency hired models to walk the streets of Seattle, Bellevue and Kirkland with a rack of clothing and handouts urging people to visit the store. Apparently, it worked with the Bellevue store reported a nice increase in store traffic.
Oh look. Sears is getting hip! Whether or not that ever happens doesn't really matter but we do like this new commercial from Y&R Chicago which has some nice video effects courtesy of Zoic Studios. The models in the ad were shot on green screen. The environment they inhabit consists of thousands of photographs which were then animated and served up as a story book. Nice work.
Oh there are so , so many stereotypical elements going on in this DDB Chicago created, Biscuit-produced commercial for McDonald's. First, we have the classic male game of oneupmanship where the two guys in the ad try to out do each other over the prices they paid for their clothes and haircuts. Second, we have the classic female amusement over this alpha male trait.
Then, we have the woman illustrating the pointlessness of all this bravado and trumping them both by announcing she paid only one dollar for her double cheeseburger. And then we have the "I'm not gonna let a woman beat me" response from the men who begin bidding to buy her burger. And finally, we have an homage to the men-as-idiot trend made famous by Verizon's Dumb Dads.
So Halo 3 is out. Everyone's happy. As part of the promotional fun, Pead PR held an event called Halo 3 Ice Block Buster. The promotion placed a one ton block of ice in Queen Elizabeth Square in Aukland which gamers, who were lined up at midnight yesterday to get their hands on the game could squirt water pistols at the block until it melted. Inside the block were 50 numbered tokens which awarded such prizes as Samsung LCD TVs, Xbox 360 consoles and Halo 3 games. It took four hours to get all 50 coupons out of the block. Game on.
OK. Pay attention. If you are a marketer or an ad agency that markets products and services to tweens, teens and twenty-something females you owe it to yourself to spend some time viewing these videos from 3iYing, a New York based "all girl creative agency" which has filmed hundreds of girls reacting to ads for a series called Adflip. In each of the videos, girls tell us why the ads they hold in their hands cause them to flip the page and get ignored.
Commenting on the ridiculousness of many of the ads twenty year old Rosaura sees in her favorite magazine, she says there are "orgasm faces everywhere. It looks like they're climaxing right there on the page." One tween wonders why a Lot29 Juniors ad features a giant breasted girl in the ad saying, "I'm a junior and I don't look like this. What does she stuff everything in her bra?" Explaining why a Dodge ad got the flip, one girl says, "to market a car it's not like once it matches my lipstick, oh, of course I'm going to go and buy it."
Before we even comment on these video supplements to the Nissan Rogue campaign which broke on Heroes last night, we truly hope its real. Not in the sense that it was passed off as something that came from the brand but didn't because it did. Nissan is all good with transparency here. Rather, we hope the stunts filmed in the videos are genuinely real and not altered with post production foolery.
Borrowing a bit from the Rayban Never Hide videos and the Axe Girlfriend comes this video campaign for Nissan's Rogue from TBWA\Tequila in LA. In the videos, the "Maze Master" shows us his skills with a marble maze game. In the first video, Maze Master and friend perform stunts with a marble just the Axe video did with quarters and the Never Hide videos did with sunglasses.
If there's any category of marketer who has dramatically altered the way they market their product, it would be book publishers. Publishers have jumped head first into what online marketing has to offer. From using blog, to social networking sites to video to dedicated websites, the category has forever left behind its formerly staid marketing practices. Surely, they are not alone but they tend to stand out more so than others.
To market the book The Electric Church, a science fiction novel about eternal life via brain transplant into cyborg avatars (or something like that), has launched a BlogAd campaign and a site that takes you inside the church in a freaky sort of way. The creative includes interactive elements from the site. It's definitely simple but simple is more often than not all it takes to deliver a message.
This is cute. To promote Career Distinction: Stand Out By Building Your Brand by William Arruda and Kirsten Dixson, we've been sent the Online Identity Calculator.
This magic tool tells you how close you are to achieving online identity nirvana by assessing the quality of results gleaned from a vanity search - everybody's favourite covert activity. As far as we can tell, the calculator works for names as well as for companies.
All results guide you back to the book for more information and tips on achieving notoriety - or at least earning passing mentions in your circle.
AdFreak calls our attention to this freakishly weird video for England's Plug TV which features a Jesus fatty taking a trip down from the heavens to visit the dirty, raw wold of human beings. It doesn't take long before he's drinking and magically turning flat chested librarian types into large-breasted, bikini-clad hotties whom he takes with him for a ride in his mega-stretch limo. That is until Dad gets angry.
Predictably, the Catholic church is a bit miffed.