Hugo Fragrances Hauls Out Mutual of Omaha Mating Ritual Dance

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We're having a really, really tough time deciding whether this new video promoting the Hugo Fragrances XY for Men and XX for Women is insightfully witty or over-the-top horrific. Using the male stalks female in the wild analogy, the video lets us observe the mating rituals of a man and a woman in a museum. The video leads to a website which features Jonathan Rhys Meyers and Bette Franke sparring in a boxing ring. All to promote dueling fragrances.

by Steve Hall    Sep-21-07    
Topic: Bad, Campaigns, Celebrity, Good, Video



OMG!! Agency.com Wins An Account!

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We were sure we'd be receiving a press release sometime in the next few months announcing the demise of the ill-fated Agency.com but no. Far from it. Apparently the Subway fiasco is in the past and the mass exodus of management has slowed. And they've decided to win an account. A $100 million account, no less. LG Electronics has awarded creative duties to the shop which is said to consist of TV, interactive, print and guerrilla. Congrats, Agency.com. Break out the fist bumps!

by Steve Hall    Sep-20-07    
Topic: Agencies, Good



Dennis Told How to Catch Hepatitis C

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Here's an odd little video calling attention to World Hepatitis Awarness Day on October 1. In the video, a stick figure character named Dennis is given advice on how to catch Hepatitis C. Hmm. Makes you want to wrap yourself with impervious plastic wrap and just separate yourself from the human race for the rest of your life. The video's message? Get tested.

by Steve Hall    Sep-20-07    
Topic: Good, Video



Coco Chanel Visits Gabrielle Chanel's Apartment With Keira Knightley

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Extending their campaign with Keira Knightley, which began in August with a print campaign and an interactive storefront in early September, Coco Chanel has released a new film (oh God, did we just call it that?), called Coco Mademoiselle, and behind the scenes videos featuring Keira and the famed Paris apartment of Gabrielle Chanel. It's an art director's wet dream and we mean that in a positive sense this time. The work is beautiful. Very fitting for a brand such as Chanel. And who better, with her stunning beauty, to represent it than the beautiful Keira Knightley?

The new film, which you can view here, as well as on the site but you have to slowly wade through the apartment as the camera makes love to it, will be shown on movie screens and television. Joss Stone sang "L.O.V.E" for the film.

by Steve Hall    Sep-20-07    
Topic: Celebrity, Commercials, Good



Wicked Handplay Drives Users into Lovin' Arms of Guinness

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ichameleon group -- the cats notably responsible for the human Subservient Chicken, better known as Trevor the Mentos Intern -- have sent us their latest oeuvre: Guinness Hands.

Watch a pair of hands do zany things to zany music. It's very old-school Nickelodeon, and it kind of reminded us of Elle MacPherson's Drummer Girl, except without the whole lingerie aspect.

If you get really sucked in, you can actually use the keyboard to teach a pair of hands new gestures in your own film. Cute. Will it push beers? Who knows.

Mainly, we're happy because the agency didn't get high on its Mentos intern success and try replicating that across the board. You know, like 42 or Fuel.

Advertising is one of those exceptions where you don't want to see much recycling.

by Angela Natividad    Sep-20-07    
Topic: Brands, Good, Online



Oh Look! It's Happiness Factory Inside Someone's Head

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What do you get when you cross a nasal spray ad with Coke's Happiness Factory ad? An ad for the Irish energy drink Lucozade, of course. Created by Ogilvy & Mather in Dublin and directed by Shilo, the spot gives us a look at what happens inside a person's brain when they decide to consume Lucozade Alert. We just wish it were actually true.

by Steve Hall    Sep-19-07    
Topic: Commercials, Good



Big Boobed Cheerleader Teases New Movie On YouTube

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Oh we love how some marketers know exactly how to attract attention on YouTube. To promote the new Fox movie The Comebacks, which aims to do for sports movies what the Scary Movie franchise did for horror flicks, videos of a very pretty, double-entendre spewing, huge breasted hottie in a low cut cheerleader's uniform spouting valley speak are making the rounds.

In the videos, cheerleader Amy, who is the proud owner of magnetically eye catching cleavage, sits in the locker room and in the coaches office of the team telling us things like how hot the players are and how quarterback Lance, who stared at her during cheer practice, is "way hotter than Trotter." All while stroking (jacking off?) a baseball bat she's placed between her legs as she mentally imagines it's the real thing.

more »

by Steve Hall    Sep-19-07    
Topic: Good, Online, Racy, Social, Video



Gisele Returns to Roots with Ipanema Sandal Campaign

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Adfreak has drawn our eyes to a new line of sandals called Ipanema, designed by Gisele Bundchen, whose modeling career has lasted longer than a lot of her counterparts' lifespans.

The Ipanema line is part of an effort to help save the rain forest in South America, the continent Gisele calls home. We like the throwback flavor of the television ad, which plays up the history of the Brazilian natives with less focus on Gisele's own attention-drawing features.

Not to say those assets don't factor into the print variant of the campaign.

by Angela Natividad    Sep-19-07    
Topic: Campaigns, Cause, Celebrity, Good, Promotions



Budweiser Turns NFL Fans into Stars by Proximity

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This is the type of campaign that's always fun to talk about. To give back to the fans and kick off football season in Canada, NFL has teamed up with Budweiser to bring passionate personalities closer to the sport they love.

Ever wish you could be a cheerleader bodyguard for the Dallas Cowboys, or a leap guard for the Packers? Here's to hoping you win more than a shirt.

Toronto's Downtown Partners put together the Superfans campaign to ensure just that. One of the TV spots for the effort features Ed Anzalone, a big Jets fan, berating an oblivious neighbor for allegedly talking down about his team of choice.

It and two other Superfan ads now appear during NFL broadcasts in Canada.

by Angela Natividad    Sep-19-07    
Topic: Campaigns, Good, Sponsorship



Tribal, Dallas Adds Method to Mountain Dew's Campaign Madness

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Mountain Dew has a lot going on: from Prohibition songster revivals, to tattoo-inspired designs, to geriatric deejays.

Maybe to ensure each of these different personalities hits the right target, Tribal, Dallas has coordinated the first major redesign of the Mountain Dew website in three years.

The site is gritty without being too busy, and it definitely did what it was supposed to do. We targeted in on our favorite effort, the New York hand puppet video, and savored the Dew's efficiency.

by Angela Natividad    Sep-19-07    
Topic: Brands, Good, Online








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