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After spending some time on Horizon Air's The Slog, a site created by WONGDOODY which highlights the landmarks along the 200 mile stretch of Interstate 5 between Seattle and Portland - in order to convince us to fly the 200 miles instead of drive - we actually want to take the 200 mile drive just to see all the cool stuff the site highlights. OK, so it's not all cool, the road sucks and the rest stop bathrooms are disgusting. But the way WONGDOODY crafted the site - a collection of videos highlight each of "the slog's" oddities and frustrations Old West-style - lends a certain attraction to the road.
In addition to the site, the campaign also includes print, radio and a branded truck with a museum-like diorama of the road that makes stops along the highway. Brochures will also be handed out to travelers on the road convincing them Horizon Air is really the way to go. In all, it's one of the best airline campaigns we've ever seen.
Now there are some out there who would trash this latest work from Fallon for the NYSE as mindless blather but we like it. Perhaps it's the nifty animation from Stardust. Perhaps it's the metaphors that refer to areas of the NYSE. Perhaps. it's the soothing, baritone voice of the announcer. Perhaps it's that Fallon simply caught is in the rare state of a good mood. Whatever it is, we like this spot. Watch it and let us know what you think.
Barely Political, the organization that created the Obama Girl and Giuliani Girls videos have gone in a different direction with their latest release, I Like A Boy. Rather than focus on a presidential candidate, the video, which stars Obama Girl Amber Lee Ettinger, Giuliani Girl Rebeca Dipietro and rapper Mims, salutes U.S. troops.
Partnering with the Iraq and Afghanistan Veterans Association, the video features U.S. soldiers, their wives, girlfriends, friends and family singing along to the Leah Kaufman-penned and performed song, "I Like A Boy." Creator Ben Relles tells us, "It's sort of a a rockin' non-partisan salute to the US Troops - men and women - serving our county." Proceeds from the sale of the song, available on iTunes, will go to the Iraq Afghanistan Veterans Association.
Remember how in the late '80s or early '90s you had all those educational shows for kids where a rapper would come up and make a flow out of recycling or reading a book?
Imagine that, and plug in the London Fire Brigade. To get people to take advantage of its free smoke alarm service, it's put together a full-length track called "Got Mine Got Yours." It also (aptly) puts your local fireman on the same glamorous level as the local park gangster.
Here's a new commercial from
GM Desedo Film's Raafi Rivero promoting the company's Hummer H3H Hydrogen vehicle which is supposedly set to arrive in Spring 2008. In the commercial the Hummer traverses across National Geographic and National Geographic-like vistas. The Hummer is being branded the National Geographic Edition. Teenage boys (from the seventies and eighties, of course, as one commenter bashes us for daring to make a joke that's relevant to anyone over the age of 30) world over are now wondering if the truck comes equipped with leather seats emblazoned with images of naked African and Aborigine tribeswomen for their viewing pleasure.
For reasons that defy logic, this microsite put us in a really buoyant mood. Everything from the greeting, "Let me - teach you!" to the retro theme song, to the sad little martial arts graphic at the right of the video, to the campy slogan, "Grab your nuts - it's go time!" coaxed a smile from our scowly little faces.
The site is the work of Jansen Weatherly, the "world renowned activities expert and martial arts specialist" who's been traveling the country and filming his adventures. Imagine Napoleon Dynamite, all grown up and with a passion for adventure ... and PayDay candy bars.
More to the point, it looks like a promotion for Dutchstar RVs, which appear to be Jansen's gear of choice.
2wenty 4our has an interesting collection of print ads that are eye catching in different ways. There's a campaign for Planetaria Mixers that makes cakes so fast you can trow them at bothersome door-to-door salesmen and religious fanatics. There's a Spanish campaign for some sort of deodorant that has women running away from their lovers in their underwear.
There's a campaign for Zu Shoes whose shoes are so hot they leave a trail of spent men behind. There's a Cup O Noodles campaign that oddly places the product in a little cubby embedded in people's stomach. And, of course, there's a beer campaign from Sol which leaves men transfixed by female ass.
It's probably every hunter's conceit that he's outfitted with a 'horse whisperer' gene that draws the animals near, like mice (or was it children?) to the Pied Piper.
Kittery Trading Post exploits that sad delusion with this ad by Rattle, which promises to outfit wilderness buffs with both gear and the right kinds of nature calls, so they won't embarrass their dogs.
Thanks for thinking about the dogs, Kittery. But is there any way you can help save the women?
From the company GotThingsDone, which provides productivity tools, comes Follow the Oracle, a site on which you can "0btain all the answers to the typical questions of people involved in Project Management." Trouble is, the Oracle's an idiot and can't help you at all. So after a few minutes of idiocy, you can click your way over to GotThingsDone's project management tool, WhoDo and leave the idiot behind.
Far from the world of Sex and the City and closets full of Manolos comes this street campaign for Marshalls which has a team of Shoe Divas dressed in bathrobes sporting shoes the retailer calls stylish. Apparently, they are stylish since Marshalls buyers traveled to Italy to seek them out. The campaign's hook? "An outfit isn't complete without the perfect pair of shoes," so says Marshalls spokesperson Amy Cafazzo.
OK, let's forget the shoes for a minute and talk about that cool, red stiletto mobile that's accompanying the Shoes Divas in DC, Philadelphia, Dallas, Houston and Atlanta. Is there such a thing as a fuck me car? Damn, that thing is hot!