Geeks, Freaks And Beautiful People Get Foamed

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This hotties versus geeks Guinness spot is making the rounds and we kind of like it. If you're one of those people who are so perfect looking and look like you could be in any commercial or movie or if you are one of those people who, well, sat on the sidelines most you life while action passed you by, this commercial is for you. Well sort of. It makes the beautiful ones all elegant and suave and the not so beautiful ones frumpy and clumsy. Oh well. It gets the point across.

Called "At Last," the spec spot was written and directed by Max Guitierrez of Ringleader Productions.

by Steve Hall    Sep-19-07    
Topic: Commercials, Good



GM Promotes Better Eating While You Hurl Food at Strangers

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This game is awesome. Banking on the knowledge that most of us have enjoyed the fantasy of a good food fight but have had little opportunity to act on it, mono has created The Good Food Fight for General Mills' Eat Better America.

Gamers get to choose between three healthy dishes, based on splat factor, hurlability and stainage. Then they get to select a trash-talking, food-slewing chef.

We were disappointed at first because after choosing a chef, the site loaded a recipe page. So we thought we'd write the game off - then all of a sudden this crazy chef in a kimono comes leaping out of the frame throwing food at us and saying all kinds of wild things.

It was amazing. It was like playing a game of Street Fighter and finding our little characters come to life to harass us. It was like Animator vs. Animation, except with a tiny person and not a sociopathic stick figure.

Anyway, we lost the game, and in a manner most demeaning we were told to go clean ourselves up. Bummer. But in a good way.

by Angela Natividad    Sep-19-07    
Topic: Games, Good, Online



McDonald's 'The Savvies' Seeks Dollar Menunaires

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So there's this YouTube video contest called The Savvies Make the Logo Bigger points to that asks people to submit videos illustrating how they plan to become Dollar Menunaires just like the stuck-in-the-seventies dude in the contest video does by showing how to save money by turning an old pair of jeans into a pair of shorts...too short shorts, that is.

One of the best responses we saw in the five minutes we gave ourselves to witness this not so bad piece of CGMish marketing came from YouTuber JamesatWar who shared with us how to save money by using less toilet paper.

by Steve Hall    Sep-18-07    
Topic: Consumer Created, Good, Promotions, Video



Fresh Breath Brings Chills to Online Sites

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Hey, here's an idea we've never seen before. To promote Colgate's Max Fresh, Y&R Interactive and Tele-Pele have created a banner that behaves with direct feedback from users.

Encouraged to test their "freshness levels" via telephone, the curious click on the banner to get a phone number. After dialing in a code and blowing into the speaker, the site will actually react by freezing before your eyes.

This isn't just something we'd get out of our seats to try; it's something we'd tell friends about. Good stuff!

The campaign launched across all main Israeli online destinations, including walla!, msn, tapuz, and smile media, on August 12th.

by Angela Natividad    Sep-18-07    
Topic: Brands, Good, Online



Horizon Air Convinces Sloggers The Slog Is Not the Best Way to Travel

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After spending some time on Horizon Air's The Slog, a site created by WONGDOODY which highlights the landmarks along the 200 mile stretch of Interstate 5 between Seattle and Portland - in order to convince us to fly the 200 miles instead of drive - we actually want to take the 200 mile drive just to see all the cool stuff the site highlights. OK, so it's not all cool, the road sucks and the rest stop bathrooms are disgusting. But the way WONGDOODY crafted the site - a collection of videos highlight each of "the slog's" oddities and frustrations Old West-style - lends a certain attraction to the road.

In addition to the site, the campaign also includes print, radio and a branded truck with a museum-like diorama of the road that makes stops along the highway. Brochures will also be handed out to travelers on the road convincing them Horizon Air is really the way to go. In all, it's one of the best airline campaigns we've ever seen.

by Steve Hall    Sep-18-07    
Topic: Good, Online, Outdoor, Radio, Video



Adrants Likes Fallon's NYSE Commercial. Are we Right Or Are We Ill?

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Now there are some out there who would trash this latest work from Fallon for the NYSE as mindless blather but we like it. Perhaps it's the nifty animation from Stardust. Perhaps it's the metaphors that refer to areas of the NYSE. Perhaps. it's the soothing, baritone voice of the announcer. Perhaps it's that Fallon simply caught is in the rare state of a good mood. Whatever it is, we like this spot. Watch it and let us know what you think.

by Steve Hall    Sep-18-07    
Topic: Commercials, Good



Obama Girl, Giuliani Girls, Leah Kaufman Pay Respects to U.S. Troops

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Barely Political, the organization that created the Obama Girl and Giuliani Girls videos have gone in a different direction with their latest release, I Like A Boy. Rather than focus on a presidential candidate, the video, which stars Obama Girl Amber Lee Ettinger, Giuliani Girl Rebeca Dipietro and rapper Mims, salutes U.S. troops.

Partnering with the Iraq and Afghanistan Veterans Association, the video features U.S. soldiers, their wives, girlfriends, friends and family singing along to the Leah Kaufman-penned and performed song, "I Like A Boy." Creator Ben Relles tells us, "It's sort of a a rockin' non-partisan salute to the US Troops - men and women - serving our county." Proceeds from the sale of the song, available on iTunes, will go to the Iraq Afghanistan Veterans Association.

more »

by Steve Hall    Sep-18-07    
Topic: Cause, Good, Video



London Fire Brigade Enlists Rappers to Spread Safety Message

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Remember how in the late '80s or early '90s you had all those educational shows for kids where a rapper would come up and make a flow out of recycling or reading a book?

Imagine that, and plug in the London Fire Brigade. To get people to take advantage of its free smoke alarm service, it's put together a full-length track called "Got Mine Got Yours." It also (aptly) puts your local fireman on the same glamorous level as the local park gangster.

Cute.

by Angela Natividad    Sep-18-07    
Topic: Cause, Good



Hummer Goes Hydrogen With National Geographic

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Here's a new commercial from GM Desedo Film's Raafi Rivero promoting the company's Hummer H3H Hydrogen vehicle which is supposedly set to arrive in Spring 2008. In the commercial the Hummer traverses across National Geographic and National Geographic-like vistas. The Hummer is being branded the National Geographic Edition. Teenage boys (from the seventies and eighties, of course, as one commenter bashes us for daring to make a joke that's relevant to anyone over the age of 30) world over are now wondering if the truck comes equipped with leather seats emblazoned with images of naked African and Aborigine tribeswomen for their viewing pleasure.

by Steve Hall    Sep-17-07    
Topic: Brands, Commercials, Good, Promotions



Dutchstar RVs Invite Adventurous Geeks to 'Grab Your Nuts!'

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For reasons that defy logic, this microsite put us in a really buoyant mood. Everything from the greeting, "Let me - teach you!" to the retro theme song, to the sad little martial arts graphic at the right of the video, to the campy slogan, "Grab your nuts - it's go time!" coaxed a smile from our scowly little faces.

The site is the work of Jansen Weatherly, the "world renowned activities expert and martial arts specialist" who's been traveling the country and filming his adventures. Imagine Napoleon Dynamite, all grown up and with a passion for adventure ... and PayDay candy bars.

More to the point, it looks like a promotion for Dutchstar RVs, which appear to be Jansen's gear of choice.

by Angela Natividad    Sep-17-07    
Topic: Good, Online










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