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When was the last time a bank campaign made you feel all giddy and happy? Never? Well you might feel that way after viewing these three spots (here, here and here) for Regions bank created by Luckie & Company. Along with Crossroads Films and director Wayne Isham, the campaign latches on to recent research which finds the U.S. personal savings rate has gone from negative in 2008 to 6 percent today. Hence, Regions is there to give people's savings a home.
Along with the three spots, the campaign includes online advertising, a new microsite, redesigned ATM screens and a branch makeover.
Must have been an interesting gig for Isham. "Now hold that can up, shake it and dance." Over and over and over and over and over...
So we're watching this commercial and thinking, 'Hey, this is pretty cool. It's got to be for some really great, kick, ass new product." After all, who'd go to the trouble of filming and producing a Chinese Olympic closing ceremony-style extravaganza if all they were selling were rooftop solar panels.
Uh. Oops.
Awkward. You've experienced the moments. When a friend or an almost friend or a business associate made a sports-related quip and, well, got it entirely wrong. In this DDB Vancouver-created commercial for KidSport BC, a community based sports-funding program that provides grants for children to participate in a sport, the importance of sports in a child's life are highlighted. Sadly, the poor "kid" in this spot definitely missed out on some of the basics.
The campaign includes two commercials and eight radio spots which will begin airing July 27.
Damn! If we had Robinsons Juice in elementary school like the kids in the commercial do, we're quite sure we'd doing something a bit more accomplished and grand than writing an ad blog. OK, it is a pretty successful blog and a lot of people read it. It's got a well known brand name and people like to stop us at conferences and tell us how much they enjoy reading it. People send us stuff. We get to travel a lot and hang with a lot of cool people. And we get to be our own boss.
Yea, yea. So who needs Robinson's Juice Anyway
Remember Batman? No, not the one played by the guy who became a YouTube sensation when he verbally assaulted a member of his film crew. No, not the one played by the one who used to be a doctor on ER. No, not the one who played Jim Morrison in the movie The Doors. No, not the one who play a stay at home dad in the movie Mr. Mom.
Nope. We're talking about the original TV Batman. He's still alive, by the way, in case you were wondering and his name is Adam West. And he's the voice behind this new Lending Tree campaign from Mullen. And in a nice nod to West's past gig as superhero-in-tights, he helps people discover their inner superhero so they can battle Wall Street and come to the rescue of today's biggest villain; the economy.
And in complete compliance with the National Center for the Equality of Racial Representation in Advertising, there's version featuring a white male, a black male and a woman. OK so they left out combos like black woman but NCERRA only requires a 75 percent compliance rate.
See the spots here and here.
If we're lucky a lost alien giant will land on earth and he'll be so kind and so nice that he'll walk all over the earth (carefully, of course) helping "green" the place up by "planting" wind farms, fixing broken high voltage wires and mining "clean" coal.
And he will be jolly. And sponsored by an energy company, of course.
OK so it's not like the whole informercial spoof genre hasn't been done to death but this outing from TextWise enlists Keyboard Cat and who doesn't love Keyboard Cat? There's all kind of talk about a document's "semantic DNA" and using an entire document to find another document. It's all way over our head but the woman in the ad is cute so we're all over it.
Kinda lame until the end but it's only one minute long so it's sort of worth the wait. Not sure what PETA would have to say about animal treatment in this video but Westwood College doesn't seem to have a problem. All they want is for people in less desirable careers to realize a little education can help a person land their ideal job. But this "roadkill detective" seems to be quite smitten right where he is.
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Why anyone hasn't thought of this witty little word play is beyond us but non-profit Wherever the Need, with help from Skadaddle Media, is having fun with it. The effort aims to call attention to the importance of sanitation and to raise money to build eco-sanitation toilets for third world countries.
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Last month inbound marketing firm HubSpot won a New England Direct Marketing Association Gold B2B award for its You Oughta Know About Inbound Marketing video. Now the firm, which specializes in doing everything that makes people come to marketers versus the other way around, is out with another video.
Created by HubSot's Rebecca Corliss, the video is called Baby Got Leads, And, yes, it is a Sir Mix-A-Lot rif but this one's got Sir Convert-A-Lot who gets sprung about things like targeted landing pages, offers, indexable blogs, podcasts, forms and organic leads.
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