Explosively Expletive Expelling Executive Calmed With Purity Juice

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No doubt we've all overheard, been on the receiving end of and even delivered a tirade such as the one the man in this McCann Erickson-created commercial for Purity Organic delivers. Oh it's got it all. Every single swear word in the book (bleeped out, of course) complete with impending head explosion.

It reminds us of some of the worst bosses we've ever had. And the best ones too. Especially when you're on the bosses side when he's delivering one of these beauties.

by Steve Hall    Jul-28-09    
Topic: Commercials, Good



Movies Save Us From Summer's Annoyances

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Well who knew summer could be such a challenge? It's suppose to be all warm and fun and adventurous and outdoorsy. You're supposed to take trips to the ocean, the mountains, the park, go for a hike, have a picnic and generally suck up the lushness of it all.

Well, the two poor souls in this clip just can't seem to get their summer groove on. That is until they make their way to the safety of an air conditioned movie theater. Yes, UK movie site, Focus wants us to forget those romantic walks on the beach, those hikes in the woods, those second dates at undiscovered restaurants and...a make our way to the dark confines of a movie theater.

Hey, it's not all bad. Sometimes the movies are even good.

by Steve Hall    Jul-28-09    
Topic: Good, Video



Some Campaigns Conceptualize Themselves

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Ice cream excites people. Cake excites people. So why over think an ad concept that's trying to ride those two pieces of knowledge? Cliff Freeman & Partners didn't when they created this :15 for Baskin-Robbins featuring the "Ice Cream and Cake" song by Miami-based DJ crew the Buckwheat Boyz, also famous for their hit song "Peanut Butter Jelly Time."

See? Sometimes simplicity just works.

by Steve Hall    Jul-28-09    
Topic: Commercials, Good



Really. Working at A Financial Services Company is Not Boring

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Believe it or not, this is a recruiting video for a a trading company. You'd think a job in a place like this would be all serious and stuff but, if we are to believe what Optiver Trading is telling us, the place is one wild ride. We're not quite sure if it's a good ride or a bad one. Boxers, no. Acupuncture, no. Chocolate cake, yes. chocolate cake with...ew...no. Interrogation, no. Hot chicks sitting on your lap, yes. Not so hot chicks sitting on your lap, no. Roman soldiers holdong you hi, yes. boobs in the face, yes. Strangulation, no.

Yes, working at Optiver is no picnic. But it sure is dynamic and interesting. LAVA Communications created the video, along with eight others, on this YouTube channel.

by Steve Hall    Jul-28-09    
Topic: Good, Strange, Video



Possibly the Happiest Bank Campaign Evar

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When was the last time a bank campaign made you feel all giddy and happy? Never? Well you might feel that way after viewing these three spots (here, here and here) for Regions bank created by Luckie & Company. Along with Crossroads Films and director Wayne Isham, the campaign latches on to recent research which finds the U.S. personal savings rate has gone from negative in 2008 to 6 percent today. Hence, Regions is there to give people's savings a home.

Along with the three spots, the campaign includes online advertising, a new microsite, redesigned ATM screens and a branch makeover.

Must have been an interesting gig for Isham. "Now hold that can up, shake it and dance." Over and over and over and over and over...

by Steve Hall    Jul-28-09    
Topic: Campaigns, Commercials, Good, Online, Point of Purchase



When the Payoff Doesn't Live Up to the Build Up

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So we're watching this commercial and thinking, 'Hey, this is pretty cool. It's got to be for some really great, kick, ass new product." After all, who'd go to the trouble of filming and producing a Chinese Olympic closing ceremony-style extravaganza if all they were selling were rooftop solar panels.

Uh. Oops.

by Steve Hall    Jul-27-09    
Topic: Bad, Commercials, Good



Dunk Slam That High Five Shake!

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Awkward. You've experienced the moments. When a friend or an almost friend or a business associate made a sports-related quip and, well, got it entirely wrong. In this DDB Vancouver-created commercial for KidSport BC, a community based sports-funding program that provides grants for children to participate in a sport, the importance of sports in a child's life are highlighted. Sadly, the poor "kid" in this spot definitely missed out on some of the basics.

The campaign includes two commercials and eight radio spots which will begin airing July 27.

by Steve Hall    Jul-26-09    
Topic: Cause, Commercials, Good



Robinson's Juice Will Make You A Child Prodigy

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Damn! If we had Robinsons Juice in elementary school like the kids in the commercial do, we're quite sure we'd doing something a bit more accomplished and grand than writing an ad blog. OK, it is a pretty successful blog and a lot of people read it. It's got a well known brand name and people like to stop us at conferences and tell us how much they enjoy reading it. People send us stuff. We get to travel a lot and hang with a lot of cool people. And we get to be our own boss.

Yea, yea. So who needs Robinson's Juice Anyway

by Steve Hall    Jul-23-09    
Topic: Commercials, Good



Batman and LendingTree Rescue Economy With Superheroes

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Remember Batman? No, not the one played by the guy who became a YouTube sensation when he verbally assaulted a member of his film crew. No, not the one played by the one who used to be a doctor on ER. No, not the one who played Jim Morrison in the movie The Doors. No, not the one who play a stay at home dad in the movie Mr. Mom.

Nope. We're talking about the original TV Batman. He's still alive, by the way, in case you were wondering and his name is Adam West. And he's the voice behind this new Lending Tree campaign from Mullen. And in a nice nod to West's past gig as superhero-in-tights, he helps people discover their inner superhero so they can battle Wall Street and come to the rescue of today's biggest villain; the economy.

And in complete compliance with the National Center for the Equality of Racial Representation in Advertising, there's version featuring a white male, a black male and a woman. OK so they left out combos like black woman but NCERRA only requires a 75 percent compliance rate.

See the spots here and here.

by Steve Hall    Jul-20-09    
Topic: Campaigns, Commercials, Good



Someday A Jolly 'Green' Giant Will Solve the World's Energy Problems

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If we're lucky a lost alien giant will land on earth and he'll be so kind and so nice that he'll walk all over the earth (carefully, of course) helping "green" the place up by "planting" wind farms, fixing broken high voltage wires and mining "clean" coal.

And he will be jolly. And sponsored by an energy company, of course.

by Steve Hall    Jul-19-09    
Topic: Good, Video










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