Ever feel rushed during sex? Or, perhaps feel it's a bit too rough? Apparently, that's the vibe Peugeot is tapping into with this print campaign that features lovers in helmets in case, well...
We're not sure but we'd love to do it in an all-white room like that sometime, if only for the purity of it all.
Several years ago, Patrick Sell, who has a history in marketing with stints at Doremus and Reuters, launched a site called I Do Nothing All Day. Aptly, the site contains nothing more than videos he takes while out and about in New York City. Of course, they aren't just any videos, they're videos of beautiful women walking down the sidewalk or in the park. Originally, Sell envisioned I Do Nothing All Day as a site where all kinds of New York City imagery would be captured and shared but as we all know, nothing attracts more attention than a beautiful woman walking down the sidewalk on a hot summer day.
Now, before you go and label Sell a perv, check out the site. It's nicely done and he asks everyone permission before he films them. He's not doing anything more salacious than you'd find in your average fashion magazine or on fashion show runways anywhere in the world. The work is just a simple appreciation of natural female beauty. Now that we have that clarified, Sell has expanded, launching Turning His Head, a site which sells women's clothing featured in I Do Nothing All Day videos.
Derrick Beckles from the truth campaign is back at it again. This time he's outside a "major tobacco company" office building with 20 empty moving trucks. He's there for the shutdown a tobacco company CEO promised if it was proved cigarettes caused cancer. Well, apparently they have been and Derrick is there to help the company shut down and move out. With a megaphone. With onlookers wondering what the hell he's doing. Well, there you have it. Yet another truth campaign spot. We must admit, though, this one isn't so idiotically over the top as have been most past efforts. Crispin Porter + Bogusky and Arnold created.
For its home loan component in Australia, Virgin Money hits us hard with the notion of long-term commitment.
You mean there's sex after 65?
To be fair, shots of geriatric lovin' may deliver a muddier message than the mortgage guys would like. Who's to say this is a happy long-term relationship and not a racy first date? Or better still, a short-term but lusty (interest-only, har har) affair?!
Anything is possible. Or else we've just been watching too many French PSAs.
Who wants boring retail window dressing complete with lifeless mannequins overdressed as if the catwalk is the sidewalk when you can have an interactive window front at which you can brush about the Chanel logo? Oh, an apparently, you get to see Keira Knightley too. Well, a mannequin of her at least.
If you're a dog owner, surely you've seen this freakishly odd behavior a dog exhibits from time to time when he feels he's...oh...in need of some toilet paper just like us humans. Usually, this sort of behavior is harmlessly exhibited outside. When it's exhibited inside, kids think it's funny and moms are horrified. Stanley Steemer just shows up to take care of the problem. Thanks, AdFreak.
If there's any segment of advertising that's boring and droll but intensely more challenging than other segments, it would be B to B high tech advertising. We did a stint in the segment back in the dot com days. We learned more than we'd ever care to know about business intelligence, Ethernet switching, network management, IT outsourcing, knowledge management, ecommerce, message management, document management, wireless integration and countless other overly buzzword-filled non-sense.
Thankfully, all high tech marketers aren't so boring as indicated by this Vertical Response video sent to us by Adrants reader Rick Bruner. In the video, Furious ALF & 2Fein rap about "the app thang." All kinds of snide comments can be made about rappers but in this case it just seems to work. Maybe it's because we have a close affiliation with particular area of advertising. Maybe this thing is actually that good. You decide.
Continuing its campaign to boycott American Eagle, Unite Here, which claims American Eagle Outfitters fails to enforce its Code of Conduct at one of its Canadian shipping Warehouses has launched a Counter Marketing Contest as part of its American Vulture cause. The contest seeks video submissions from people which comment on, parody or satirize the retailer's current marketing efforts.
It began it's quest in New York's Union Square back in July with rally outside one of the chain's stores with its version of the American Eagle, the American Vulture.
Every once in a while, some agency creates a piece of work that causes one to react with equal parts "WTF?" and "Damn, that was good!" This :90 from Fallon and A Glass and a Half Full Productions for Cadbury Dairy Milk is one such piece of work. With a gorilla, a drum set and Phil Collins' In the Air Tonight, an intriguingly pensive and and anticipatory mood is set as the gorilla waits for his moment to shine. The work comes from Juan Cabral who worked on Sony's Paint and Balls.
UPDATE: Check out the eerily similar commercial Adland found for the ABC comedy Carpoolers.
The Czech Republic's BOOKS has launched a well-rendered ad campaign to raise literacy among the masses. Watch while Catwoman sifts through the pages of "All About Doggie and Pussycat" by Josef Lada. And here, Spiderman reads "Beetles," written by Jan Karafiat.
The campaign was put together by Publicis, Prague. Text reads, "No Inspiration. No Future." It could also read, "It is never too late to scour the children's section for cues on why your life took this odd turn." But that was probably too long.