Ads:

Canadian Kids Go to Camp, Shoot AK-47s, Learn War Tactics

camp_okutta.jpg

To call attention to the 250,000 children around the world who cause group War Child Canada says are training for, fighting and dying in wars at any given moment, the group has launched Camp Okutta, a full blown camp that instructs children on the art of war. Fictitiously, of course. A video, posters and the camp website round out the campaign which was created pro-bono by Toronto agency john st. Indusblu created the Camp Okutta website and Soci-Media created the War Child corporate site.

more »

by Steve Hall    Aug-22-07    
Topic: Good, Online, Poster, Video

    Pin It


Still Hot for CGM? Get Naked for Christi

christinaked.png

Now, here's a contest that cuts right to the chase. Upload your nude art, and get potentially recognized at a big gallery event in NYC! The contest is called Christi Naked, which we at first thought was maybe a publicity stunt by an otherwise talentless model (you know, sort of like this).

But actually it's for Christiania Vodka. We dig the minimalist Norwegian aesthetic and for some reason knowing this contest is for vodka is soothing. Maybe it's because we got tired of the coquettishly naked but unlovable Fembots.

The last entries are due today, so strip down and speed up if you want to be counted.

by Angela Natividad    Aug-22-07    
Topic: Good, Online, Promotions

    Pin It


Heinz UGC Entry Says 'Next TIme Hire an Ad Agency'

heinz_ugc_hottub.jpg

Los Angeles freelance art director Brian Engleman thinks the consumer-generated content craze has gone too far and illustrates this by creating an entry in the Heinz ketchup contest which offers $57,000 to the winner. Oddly, Engleman's entry is one of the best we've seen so far. Well, in terms of production values. And insiderish humor.

At the risk of being un-PC (oh we never do that here!), we do have to wonder if there wasn't a bit of an inside joke here with the casting of the token hottie and token African America who sit by the hot tub as Chris Lusti completes the spot by advising, "Next time hire an ad agency." OK, shoot us now but we're just wondering. Maybe they're just part of the crew. OK, we're gonna shut up now.

by Steve Hall    Aug-21-07    
Topic: Consumer Created, Good, Video

    Pin It


German Engineers Wish They'd Built the Subaru Imprezza

subaru_engineers.jpg

Subaru makes good cars. At least that's what Consumer Reports says year after year. But why do most their cars look, well, so pedestrian. While that's one person's opinion, it seems, according to a recently launched campaign for the Impreza (which does actually look better than past models) created by DB Canada, German engineers are jealous of Subaru's performance.

The campaign consists of an onslaught of television, out-of-home, online, print, direct and cinema. The cinema ad broke late July and the rest is coming soon to Canadians country-wide.

The cinema ad, which you can view here, features four German engineers out for a joy ride in the Imprezza. They cruise the test track to the tune of Falco's Amadeus until they are met with the disapproving eyes of their senior engineer who mutters disgust in German.

more »

    Pin It


Kanye West Leaps onto the McFly 2015 Project with 'Graduation'

graduation-album-cover.JPG

Hot off his last eye-popper, Kanye's making yet another political statement with the art on his third album, Graduation.

Created by Murakami (best known for his cavity-sweet Louis Vuitton line), the cover features Kanye's mascot flying fast in a pair of legendary McFlys. For a pair of shoes that never actually existed in the mainstream, the McFlys are making a runaway comeback like nobody's business - activists and all.

A glance over the comments section of Rumors Daily betrays mixed feelings about the album art. Generally speaking, we love Kanye and the McFlys. But others, like Malik, call this a "horrible drawing" that makes the beloved shoes look like "some K Swiss shit."

Not to hate on Murakami or Kanye, but they kind of do.

by Angela Natividad    Aug-21-07    
Topic: Campaigns, Cause, Celebrity, Good, Trends and Culture

    Pin It


Clearasil Puts Mrs. Robinson Lovin' Back into Juvie Fantasies

clearasil_maycauseconfidence.jpg

Three new ads by Clearasil give us chills, mainly because we think the old school brand is taking a huge positioning risk. But the effort is welcome - we were sick of all those Neutrogena-type spots where Jennifer Love Hewitt tries winning her career back in a towel. (Oh wait, she's since moved up to underwear.)

In this spot, a pubescent boy makes a clear (and wince-worthy) pass at his friend's mom. Here, a girl comes onto a guy while her mom shows him baby pictures. And here, a guy stands up in the middle of an auditorium and tells a speaker it's okay to picture him naked.

more »

by Angela Natividad    Aug-20-07    
Topic: Brands, Commercials, Good, Television

    Pin It


Christian Slater's Job is to Save Ellis Island

arrow_ellis_slater.jpg

While it might be callous to say Christian Slater has nothing better to do than appear in...oh...we're just going to say it: the once great Christian Slater has nothing better to do than appear in a save Ellis Island campaign - along with other celebrities - called We Are Ellis Island. The campaign goal is to build support for saving the island and its crumbling architecture.

Callousness aside, the campaign is a nice effort at calling attention to a place through which millions of soon-to-be Americans passed and the legacy it left for the decedents of those who did pass through. Sponsored by Arrow and featuring Katharine McPhee, Joe Montana, Kristin Cavallari, Christian Slater, Richard Belzer, Elliot Gould, cast members of The Sopranos and others, two commercials, a print campaign and individual videos bring Ellis Island stories to life.

more »

by Steve Hall    Aug-20-07    
Topic: Campaigns, Celebrity, Commercials, Good, Magazine, Television

    Pin It


When Acting Can't Cut It, Go Back to Language 101

cll_language.jpg

Some drunk guy at a party recently quipped that 80 percent of language happens outside of conversation. We don't know about all that, considering these CLL language ads via 2wenty 4our seem to say otherwise. There's nothing more awkward than a dude aping your culture in an attempt to get himself understood. Then again, homoerotic Hammer-time might take the cake.

Check out a variation hither. The spots were put together by Duval Guillaume, Brussels, according to Balendu.

by Angela Natividad    Aug-20-07    
Topic: Good, Poster

    Pin It


Beef Curtains Served With Man Sandwich and Cream Pie

beef_curtains.jpg

Well since there's apparent surprise we haven't yet seen this cheeky New Zealand spot for Sky Television's Fresh TV, an adult channel, we're happy to oblige anyone who's confuzzled as to why we, contrary to popular belief, don't have spies in every agency in every country around the world. So here it is. During it's 1:10 length, it contains more metaphors and sexual innuendo than we'd dare say you'd find on Adrants in a year. Or maybe a month., OK, a week but still. We particularly like "beef curtains."

Give it a watch. It comes courtesy of DDB New Zealand. See how many metaphors you can spot. There's an accompanying website but it seems it's too filthy and there's only a "Be Back Soon" image.

by Steve Hall    Aug-20-07    
Topic: Good, Racy, Strange, Video

    Pin It


PPL: Electronic Bill-Zapping Makes You a Hero of Fern Gully Caliber

massmarket_vfx.jpg

Remember when Fern Gully came out and you were like, "Holy shit, trees ooze blood!" Well, now you can redeem every instance in which you carved your initials into one.

In a manner most harmonious, PPL Electric encourages customers to go paperless in this pretty piece by production company MassMarket, in tangent with agency McCaffery Gottlieb Lane.

The crunchy noise of trees coming back to life is deliciously satisfying, like going slightly out of your way to step on a leaf. And the ad's whimsical animation style brings a fairy tale quality to an otherwise mundane message.

by Angela Natividad    Aug-19-07    
Topic: Commercials, Good, Television

    Pin It








Featured FREE Resource: