Nejma Sunflower Oil Makes for Cleaner Cooking

We really like the simplicity of this ad for Nejma Sunflower cooking and frying oil, which by contrast makes any other option seem like the equivalent of cooking over petrol.

Sometimes taking the purer tack can just destroy the competition by association, a little like how a certain president must feel when doe-eyed cause-toting Al Gore walks into the room.

Umpqua's 'Lemonaire' Gives Pint-Sized Take to Burgeoning Business

We liked this would-be viral for Umpqua Bank by Creature, which showcases the travails of the budding entrepreneur from the eyes of a seven-year-old "lemonaire" who hasn't yet learned there are myriad ways in which life can maim and destroy the dreams you hold dear.

Of potential lemonade stand competitors, the little hero ambitiously opines, "I'm gonna crush them and turn them into parking lots."

We're touched.

We also like the tack Umpqua took in not putting together some gritty astroturf viral. They effectively converted an obscure brand we've seen on a couple of drab buildings into a sunshiny, fun place to teach one's kiddies about the value of money ... and interest rates.

It's worth mentioning that Jim Haven served as creative director on this spot. We'd hate on him some more but we're still pleasantly sedated by all the yellow on the Lemonaire site.

The Perfect Husband Isn't Always Who He Seems

We have no idea who made this Postbank commercial or when it was made and we don't care. We just like it. So we'll thank Adrants reader Rick Bruner for sending it to us and offer up one piece of advice: don't leave for cell phone laying about unless you want to be the butt of a very expensive prank.

Fend Off Agency Pitches From Agency Giving A Pitch

Here's a fun time waster for marketers sick of the daily pitches they receive from agencies. With old school-style gaming technique, you can annihilate those incessant pitches as the enter your office and disturb your day. There's nothing more to it. Well, except for that mini-skirted flight attendant who welcomes you to Moosylvania's world. And yes, it's all just another agency pitch.

Under Armour Taps the Boom Boom

We missed the July 15 launch of Under Armour's Boom Boom Tap, it's new commercial targeting the young female athlete they like to call the "team girl." With Boom Boom Tap, Under Armor hopes to see similar success it saw with Click Clack, the marketing slogan for its football cleats which netted the company a 20 percent share of the market.

Focusing on the aspect of team play, the commercial, rather than focusing on a single sport, focuses on soccer, field hockey, softball, hockey and lacrosse. The Boom Boom Tap part of the commercial was born from the sound made during a huddle break. What? Were you expecting some lame-ass, less-than-witty commentary on boom boom tapping? Not this time.

Ice Cream Truck Songs Perch High on Nouvelle Culture CD Collections

There is something deliciously clowny and fragile about the ice cream truck songs developed by Michael Hearst for his aptly titled solo release, Songs for Ice Cream Trucks (sample at Wired).

When we were kids, ice cream trucks had maybe two songs in circulation and an angry turbaned man at the helm. These tracks bring playful innocence to the otherwise-jaded profession of hawking ice cream on the streets of 'burbia. How the world is changing.

HBO Voyeur Draws Idle Eyes into Dollhouse Worlds

These spots for HBO Voyeur, developed by Jun Group in tangent with BBDO, made us feel more than a little nervous about what might be going on upstairs.

In this dollhouse menagerie, a family man is having an affair with the girl upstairs. And while we may not see all the details, the security cam does.

Two more here and here.

It's not totally clear what's happening in all of them but that's supposedly part of the fun of being a voyeur (until somebody tries to kill you, like in Hitchcock's Rear Window). The HBO Voyeur site also leads users to thestorygetsdeeper.com, which is essentially a bunch of people on a forum going on and on about how mysterious this all is.

They do have extra bits on the storyline though, which makes things peripherally more interesting.

Cardboard Robot Brings Tin Man to Life in Streets of LA

Stardust Studios' Neil Tsai directed a new project for the Cardboard Robot art collective, a street art group led by Mason Brown.

Granted, the world doesn't need another jaded street art society, but we do think it's cool that the man-versus-machine discourse has come to factor into creative play on concrete avenues.

The result was filmed in downtown Los Angeles and onstage at The Source. It's an industrialist's Alice in Wonderland.

Little Guy Pokes Fun At Big Guys' Phone Tree Hell

While it's hardly new for a telecom company to set itself apart from their more impersonal competitors by promising attentive, responsive personalized service, Gyro International has found a fairly (we say fairly because we know one of you wise asses is going to dig up some old campaign that did a similar thing, sling in our face and tell us we suck at providing advertising news) unique, simple and humorous way to do just that for client VCOM Solutions.

Using nothing more than a visual of a telephone keyboard and an annoyingly witty operator voice over, Gyro has delivered a simple message simply. Now whether or not VCOM actually does anything better than the big guys is another story entirely,

Don't Drink and Drive Message Delivered Without Blood and Gore

Heeding the results of recent research which finds young men don't believe all those horrific drunk driving crash ads becasue they never get that drunk, London's Department for Transport has launched a new Leo Burnett-created commercial that leaves the crash test dummies and dramatically heart wrenching approaches behind in favor of a bartender who spews forth imaginary advice from all the people in a guy life who simply wanted a beer.

As opposed to fear of death, this commercial uses fear of guilt as its vice Fear of losing one's license. Fear of explaining that to parents. Fear of jail time. Fear of embarrassment over having to explain all this to those in one's life. While we're not sure all that would go through our head prior to ordering a beer, the message is certainly a a more practical and relatable one.