McCann Erickson, Geneva put together these ads under the headline, "Why make the effort?" for WattWorld's electric bikes in Sweden. The campaign depicts various situations where, instead of taking the noble course, you could just ... not make the effort.
Balendu suggests the variety of "effortless" scenarios in the campaign deters from the notion of the electric bike. There's some truth to this as we found the concept kind of confusing at first.
But consumers learn fast, and we might just be biased toward electric bikes. If we lose the opportunity to laugh and point while someone pedals uphill with their asses in the air, that's one less daily pleasure in life.
VLAN! drew our attention to this 3D billboard for the iPod (and iTunes), which is perched somewhere above the streets of New York. We can see a few album covers in our own collection, including Sinatra and Jack Johnson, which definitely gives the ad a double-take quality.
Is it just us, or does it look like the wee white device is vomming media? Guess that's apt.
We wish we'd noticed this sooner. Jetpacks just celebrated his 365th post, commemorating a year since he began the blog we so enjoy reading.
To keep the seething throng happy, he's promised to add an "Open Mic Night" to his sidebar, through which he'll post homemade recordings open to "ridicule, scorn and derision." We just listened to the first one and felt chills.
Cheers, Jetpacks. And for all the awesome you brought us in the past year, we have decided to pay you in - yes! - groupies.
We really like the simplicity of this ad for Nejma Sunflower cooking and frying oil, which by contrast makes any other option seem like the equivalent of cooking over petrol.
Sometimes taking the purer tack can just destroy the competition by association, a little like how a certain president must feel when doe-eyed cause-toting Al Gore walks into the room.
We liked this would-be viral for Umpqua Bank by Creature, which showcases the travails of the budding entrepreneur from the eyes of a seven-year-old "lemonaire" who hasn't yet learned there are myriad ways in which life can maim and destroy the dreams you hold dear.
Of potential lemonade stand competitors, the little hero ambitiously opines, "I'm gonna crush them and turn them into parking lots."
We also like the tack Umpqua took in not putting together some gritty astroturf viral. They effectively converted an obscure brand we've seen on a couple of drab buildings into a sunshiny, fun place to teach one's kiddies about the value of money ... and interest rates.
It's worth mentioning that Jim Haven served as creative director on this spot. We'd hate on him some more but we're still pleasantly sedated by all the yellow on the Lemonaire site.
We have no idea who made this Postbank commercial or when it was made and we don't care. We just like it. So we'll thank Adrants reader Rick Bruner for sending it to us and offer up one piece of advice: don't leave for cell phone laying about unless you want to be the butt of a very expensive prank.
Here's a fun time waster for marketers sick of the daily pitches they receive from agencies. With old school-style gaming technique, you can annihilate those incessant pitches as the enter your office and disturb your day. There's nothing more to it. Well, except for that mini-skirted flight attendant who welcomes you to Moosylvania's world. And yes, it's all just another agency pitch.
We missed the July 15 launch of Under Armour's Boom Boom Tap, it's new commercial targeting the young female athlete they like to call the "team girl." With Boom Boom Tap, Under Armor hopes to see similar success it saw with Click Clack, the marketing slogan for its football cleats which netted the company a 20 percent share of the market.
Focusing on the aspect of team play, the commercial, rather than focusing on a single sport, focuses on soccer, field hockey, softball, hockey and lacrosse. The Boom Boom Tap part of the commercial was born from the sound made during a huddle break. What? Were you expecting some lame-ass, less-than-witty commentary on boom boom tapping? Not this time.
There is something deliciously clowny and fragile about the ice cream truck songs developed by Michael Hearst for his aptly titled solo release, Songs for Ice Cream Trucks (sample at Wired).
When we were kids, ice cream trucks had maybe two songs in circulation and an angry turbaned man at the helm. These tracks bring playful innocence to the otherwise-jaded profession of hawking ice cream on the streets of 'burbia. How the world is changing.
These spots for HBO Voyeur, developed by Jun Group in tangent with BBDO, made us feel more than a little nervous about what might be going on upstairs.
In this dollhouse menagerie, a family man is having an affair with the girl upstairs. And while we may not see all the details, the security cam does.
Two more here and here.
It's not totally clear what's happening in all of them but that's supposedly part of the fun of being a voyeur (until somebody tries to kill you, like in Hitchcock's Rear Window). The HBO Voyeur site also leads users to thestorygetsdeeper.com, which is essentially a bunch of people on a forum going on and on about how mysterious this all is.
They do have extra bits on the storyline though, which makes things peripherally more interesting.