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Brent Terrazas points to a strange DavidandGoliath-created commercial for Cazadores Tequila in which a Mexican man envisions the creation of the perfect tequila. For inspiration, he "gazed into his agave fields" and saw...Russian ballet dancers....and a lot of other things. Finally, he sees a deer and that becomes his inspiration and the tagline for this commercial, "The one with the deer on it." Not your normal tequila marketing for sure but a very smart implementation of brand differentiation...even it is just about the label.
This is a little old but it begged for coverage. For tennis players who never felt the cotton polo was sufficiently breathable, lingerie brand Ophelia Fancy will help you get scandalously skimpy for the next match.
Hey, it's hard to find a decent costume that doesn't come out of a plastic Halloween tote bag. And with Ophelia covering our dress-up fetishes (with pasties!) and Hot Milk keeping expectant mothers delectably scant, there's really no excuse to go on a-porting your favorite cotton boy shorts, is there?
Adverblog drew our eyes to this video for Banc de Sang (the Blood Bank), a Catalunya-based org.
While watching the video we got that tense "dude, what are we waiting for?" feeling, ever aware that the red time bar at bottom was elapsing rapidly. The ending was a nice surprise. Great demonstration of the medium being incorporated into the message.
It's obviously not the real thing, but we're having fun with this new game Heat Fighter, a variation on the classic Street Fighter, created for Nestea by Lowe Roche, Toronto.
Players can be customized and the game has all the basic moves you'd expect in a fighting game, though the challengers (Solar, Cole and Mercury) don't seem super-challenging.
The little Nestea superchargers are a nice touch. We are actually kind of feening for some iced tea now.
We thought this campaign for bus drivers was cute. Considering we never saw anything besides MDUSD or some other such initials taking up (wasted!) space on the sides of our school buses, we think they'd definitely catch the roving soccer mom's eye. (Beware - she is an aggressive driver.)
And seriously: bus drivers make $16.25 an hour? What were we doing in retail all those years? We could have been in big yellow buses, navigating roads and paper airplanes, sitting on dirty shock-ready plastic seats, eyeing the bully who keeps pushing freshmen out the window, crying ourselves to sleep ... oh, never mind.
Released in early July, we apparently missed this video featuring Taryn Southern gushing about Hillary Clinton Obama Girl-style. Offering to be Hilary's Oval Office maid or White House aid, Southern sings, "let's seal the deal with a hug and a kiss and put a hot chick in the Oval Office. And bringing on the lesbian vibe, Southern continues, "I know you're not gay but I'm hoping for bi."
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There's always that queezy feeling when you reach for the bar of soap in the shower and it's got hair on it that isn't yours. Wieden + Kennedy has exploited that fear in a new commercial or Old Spice which offers up an alternative to hairy soap. See it here.
They say music is the universal language. It moves us similarly no matter what language we speak. It breaks down cultural barriers caused by language and political differences. This family, enjoying a nice car ride, has been infected by a catchy tune on the radio that's appealing to both mom and dad as well as the kids. Give it a listen. But, catchy as the tune is, you would be well advised to listen with headphones on or the volume down.
In preparation for its debut in the vicinity of Wall Street, Tiffany's erected this big ad across its future storefront that reads, "Close the Deal." Love and business apparently share a few things in common: a hunt, a chase, a courting period and an expensive deal-maker.
Clever.
As a sidenote, we noticed that the L in "Deal" is peeling off. Come on, Tiffany. We didn't take you for quite so shabby a girl.
There's something a tiny bit depressing about seeing Cuba Gooding Jr. in a TV commercial. After all, the guy went from Oscar winner to...underwear spokesman? That's gotta hurt. However, these new Martin Agency-created, Lost Planet-edited Hanes commercials featuring Gooding Jr. and Michael Jordan are quite good. Gooding, perhaps channeling a bit of his Jerry McGuire-esque charm, gets a bit Oscar spastic-like when he meets Jordan who's wearing a Hanes t-shirt.
In a second spot, he thanks Jordan for gifting him a pair Hanes Comfort Soft Waistband boxers. It doesn't go so well. But Gooding makes it work so well we like watching him as much as we like watching Jennifer Love Hewitt in her Hanes commercials. OK, that didn't come out so well.
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