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We're behind on this a bit but New York's Night Agency has put together a 21st century version of a 1960's flower power, cross country tour for Lucky Brand Jeans complete with tricked out 1949 Flxble bus. The bus, which recently made its way across the country from LA, is now in New York City and will be parked in front of the Lucky Brands store at Broadway between Prince and Spring around 4PM where The Hysterics will perform if you want to check it out.
The bus will then set out to traverse the country again making stops at events such as Lollapalooza, Voodoo Music, 10,000 Lakes, Austin City limits and others throughout the summer and fall.
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Here's something that looks mildly useful. OpenAd.net, trade charity NABS and LIZ H have decided to take the ad world's talent disparity into their own hands with a wee guidebook called "Goodbye Uni ... Hello Job."
The book is packed with ditties from UK creatives like Ben Priest of RKCR/Y&R and Kim Papworth of Wieden+Kennedy. Some is really good, like the section on assessing a potential creative partner (don't pick one you "fancy") - and some advice is just iffy, like "Be one half of a dream team," which just sounds like it belongs on a poster with a backdrop of the clouds or something. There are also good tips on building a book, which we think is pretty critical.
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Here at Adrants, we sometimes receive things that are so beyond weird, we can't help but utter, "what the fuck?" Usually this utterance leads to a quick toss off of the work courtesy of the delete button or , conversely, it motivates us to craft a little story about it because, well, we like weird, WTF stuff. Now, it seems, someone has turned our "what the fuckness" into an actual campaign. Yes, Bos Toronto has created a new campaign aptly called WTF? for Canadian retailer Mac's Convenience.
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We've just spent the last hour having way too much fun with Pet Moustache, built in-house by the facial hair-loving folk at Crispin Porter + Bogusky.
The site is an interactive extension of the Burger King Western Whopper campaign, and it's almost too entertaining, particularly in the wee hours of the morning.
You upload a picture, grow your own mustache and then trim, wax and shape it. The demo made this process look really easy but the hair is unwieldy and the image at left was the best we could do.
If we could get this grooming thing down, we think we'd look kind of awesome.
"It's horrific," a nearby passerby said.
Yeah. If by "horrific" you mean, "THE SEX."
Sounding very much like Morgan Freeman, the Tom Kane-intoned voice over in these new Shine Advertising-created spots (one, two) for the Madison Wisconsin Mallards baseball team (yes, we'd never heard of them either) conveys the purity of America's favorite passtime (at least the way it should be) to...opera and stamp collecting. Yes, we know. It sounds very strange but, on some odd level, it works.
The hegemony-prodders at TRUF have produced an addition to their running TRUF/Lies campaign with the help of Agent Jackson, NYC and Adam Longlands from The Matrix.
This prospective viral, dubbed Joystick, weaves war games into traditional video game imagery. As the graphics of both improve with time, you're ultimately faced with the question: is the evolution from doe-eyed gamer to soldier the equivalent emotional exchange of one joystick for another?
The video had the twin effect of embedding mushroom clouds behind our eyelids and leaving us with one of those headaches earned only after 6 hours of Atari.
The TRUF/Lies campaign is part of a bigger effort to question conventional wisdoms and enliven the sustainability discourse through an art in action contest, conducted by TRUF, MemeLabs and your very own Angela. All that happens in the fall, so be sure to brace yourselves for impending awesome.
This ad almost makes you work too hard but once you finally realize what message the commercial is delivering, the confusion pays off nicely. The spot promotes something that's around us all the time but is never thought of as more than an occasional annoyance. This annoyance turns out to have a very practical purpose as is revealed by the end of the spot.
Continuing its focus on its story telling abilities, Kansas City agency Kelly Russell has released a new video in which a wife, after being caught by her husband, attempts to explain why she's in bed with another man. Of course, it's all good becasue the husband wasn't happy anyway.
In terms of agency promotions, it's a lot more fun than an ad in Advertising Age or an Agency.com Subway video. Oh wait, that was fun. It just didn't turn out so well for the agency.
Created by Wexley School for Girls to promote its Live Search Maps, Microsoft has launched the Pushpin Project, a program that recognizes favorite bars, restaurants, and local businesses by affixing an 8 foot by four foot inflatable push pin to the location. We're guessing it's all to make the online search service a bit more real world useful. Of course, any push pinned location is then added to a Live Search Map where Seattle residents can keep tabs on what's supposedly cool.
AKQA London has launched a weird little YouTube campaign for Pot Noodle in the UK.
We like the campaign mainly because, in exchange for user-generated fare, they've opted not to dole out the usual $10K. Instead, winners get a FREE CASE OF POT NOODLE!!!, which is probably exactly what they're worth.
Oh yeah, you can also win a PS3.
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